Stressed? A shot of straight whiskey, err, I mean super-premium milk
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The Agence France Presse today reports that a Japanese dairy company on Thursday announced the launch of super-premium milk for stressed-out adults -- at the price of $43 for a 900 mL, or 1 qt bottle.According to the story, Tokyo-based Nakazawa Foods will launch the "Adult Milk" line of products in October targeting "adults who live in a stressful society."
The price of 5,000 yen ($43) a bottle is nearly 30 times as expensive as ordinary milk even in Tokyo, which is famous for its high prices.
The milk is taken from cows once a week at the break of dawn as they discharge a lot of a stress-relieving hormone called melatonin during the night.
The milk is bottled within six hours of milking at a farm north of Tokyo and is said to contain three to four times as much melatonin as usual milk.
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