Whole Foods bites

I could devote an entire blog to debunking the nonsense that is Whole Foods.

Every day they have a post that contains the most outlandish, fantastical claims about food – and they expect customers to pay twice as much.

Unbeknownst to me, Amy came across part II of the Whole Foods fairy tale about what it means to be natural. And she asked a question:

In light of recent major recalls including natural peanut paste, I’d be more interested in knowing what kind of research you put into the safety behind your ingredients.

That comment has yet to be posted; it never will. The good demagogue that speak for Whole Foods know to never lose control of the microphone. Especially at those prices.
 

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Comments (2) Read through and enter the discussion with the form at the end
Simian - March 23, 2009 7:22 AM

I read the article.

No L-cysteine? It may be worth checking out their dietary supplements, or for that matter, the amino acids they sell.

No hydrogenated oil? Do they not sell products from rumenants? Isn't the fat in rumenants, almost by definition, hydrogenated?

Organic is a paperkeeping exercise. I don't object to want to support what they feel is more sustainable. The moment it crosses into measurable science, the support for the products being more "healthy" tends to drop off. It reminds me a great deal of what people sometimes read into "Kosher". It is the mark that a product meets a set of religious standards. It does not imply a more healthful product.

Simian

Beth - April 24, 2009 12:40 PM

My question to them regarding their all-natural selection is this: Since salmonella, e.coli and listeria are also all-natural, do they inspect the farms the food comes from. After all, I don't want these all-natural ingredients contaminating my reusable grocery bag.

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