Maple Leaf listeria vp sucks as comedian

The best Canadian comedians move to the U.S. The worst apparently stay and become Minister of Agriculture or a vp at some $5.5 billion a year corporation that discovers food safety after killing 22 people.

First it was Canadian Agriculture Minister Gerry-isn’t-my-moustache-awesome Ritz joking that he was dying by a thousand cold cuts.

Now, a Maple Leaf Foods vp is shown on YouTube, yucking it up for Canadian policy wonks in Ontario cottage country on August 8, 2009.

Every year, the witty and urbane of Canada put on their best Berkenstocks and retreat to the Couchiching conference. A barfblog.com fan e-mailed me at the time, and said via a redirected twitter post, Rory McAlpine of Maple Leaf Foods “suggests an approach to food safety that takes in the accountability of the consumer.”

At the time I thought, what an asshole. Are consumers supposed to be deep-frying their deli meats? But I had no further information, no verification, so didn’t bother blogging the story.

The video has surfaced
.

I first heard this joke about the Toronto Maple Leafs, listeria and the Leafs inability to win hockey’s coveted Stanley Cup, a futility streak going back to 1967, last year.

I thought it was tasteless and said so at the time.

Guess Rory stayed in Canada, where he still may be considered funny.

So here’s Rory McAlpine, vice-president, Government and Industry Relations, Maple Leaf Foods, and former British Columbia deputy minister of Agriculture, with his rendition of, hey, my own kid got listeria from my products, what’s the big deal?
 

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Comments (1) Read through and enter the discussion with the form at the end
Rory McAlpine - August 24, 2009 12:16 PM

I want to sincerely apologize on your blog for the joke with which I began my comments at the Conference earlier in August. These were my personal remarks, and I appreciate in hindsight they were not appropriate given the Listeriosis outbreak and the death and illness it caused. I didn’t in any way mean to make light of this tragedy and I feel terrible that my early remarks conveyed a callousness that I don’t feel. You have every right to call me on it and I am deeply sorry.

I hope my full remarks that day, the questions from the audience and my participation in the panel discussion reflect better on how acutely accountable I and everyone at Maple Leaf feels for what happened and all the actions we are taking to achieve our commitment to food safety leadership.

Sincerely,

Rory McAlpine

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