Blame Consumer

  • Posted: March 10th, 2012 - 4:55pm by Doug Powell

    Is you is, or is you ain't, my constituency?

    The U.S. beef industry said last week beef is safer than it was 10 years ago, and cited survey data to show consumers agreed.

    Surveys still suck.

    “When asked whether someone is more likely to get sick from foodborne bacteria eating at home or at a restaurant, 65 percent of consumers answered “at a restaurant.” However, 72 percent of the experts attending the summit answered “at home.”

    “In fact, statistics back up the experts’ opinion showing between 60 percent and 70 percent of foodborne illnesses occur at home.”

    Got a reference for that? Or were the press release authors too busy inserting “dick fingers” and statements of nonsense like, “In fact.”

    “In fact, it isn’t beef safety consumers are concerned about. When asked which fresh food they might buy in the supermarket was their biggest safety concern, 48 percent of consumers answered “Fish and Seafood.” Only 10 percent said beef was their biggest safety concern.”

    Beef safety may have improved, but industry types can’t help but continue to cast stones. Beef types have lots to concern themselves with – non-O157 shiga-toxin producing E. coli, pink slime, cross-contamination, welfare and workplace issues -- instead of wasting rhetorical energy about who’s to blame for foodborne illness.

    It’s called playing to your constituency

    Jacob, C.J. and Powell, D.A. 2009. Where does foodborne illness happen—in the home, at foodservice, or elsewhere—and does it matter? Foodborne Pathogens and Disease, 6(9): 1121-1123.
http://www.liebertonline.com/doi/abs/10.1089/fpd.2008.0256
    Foodservice professionals, politicians, and the media are often cited making claims as to which locations most often expose consumers to foodborne pathogens. Many times, it is implied that most foodborne illnesses originate from food consumed where dishes are prepared to order, such as restaurants or in private homes. The manner in which the question is posed and answered frequently reveals a speculative bias that either favors homemade or foodservice meals as the most common source of foodborne pathogens. Many answers have little or no scientific grounding, while others use data compiled by passive surveillance systems. Current surveillance systems focus on the place where food is consumed rather than the point where food is contaminated. Rather than focusing on the location of consumption—and blaming consumers and others—analysis of the steps leading to foodborne illness should center on the causes of contamination in a complex farm-to-fork food safety system.

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  • Posted: November 22nd, 2011 - 3:03pm by Doug Powell

    Potato and leek soup is a standard in my kitchen, using chicken stock made from the weekly roast chicken.

    I’m not sure what else leeks are used for, and they can contribute to some fantabulous gas, but they are a mess to clean: dirt and soil is engrained throughout the white part of the vegetable. I give them a rinse under tap water and then slice for soup. But the risk is with cross-contamination – leeks are grown in soil and whatever microorganisms are within the white bits are going to drip on the counter and elsewhere.

    Be the bug, follow the bug.

    The folks at the U.K. Food Standards Agency whose idea of science-based verification is to cook meat until it is piping hot, have apparently decided that E. coli O157:H7 – the dangerous kind – found on or in leeks, is the consumers’ responsibility.

    Almost two months after revealing 250 people were sickened and one died with E. coli O157:H7 phage-type 8 over the previous eight months, linked to people handling loose raw leeks and potatoes in their homes, FSA has today launched a new campaign reminding people to wash raw vegetables to help minimize the risk of food poisoning.

    No information on how 250 became sick over six months and the public wasn’t told, no information on farming and packing practices that may have led to such a massive contamination that so many people got sick, no information on anything: just advice to wash things thoroughly so that contamination can be spread throughout the kitchen.

    Today’s FSA announcement says, “The campaign is in response to E. coli outbreaks in Britain and abroad this year including one linked to soil on raw vegetables and another caused by contaminated sprouted seeds.”

    Washing sprouts does nothing, especially if the contamination is within the seed, as it most likely was in the E. coli O104 outbreak in Europe earlier this year.

    The campaign messages include:

    • always wash hands thoroughly before and after handling raw food, including vegetables;
    • keep raw foods, including vegetables, separate from ready-to-eat foods;
    • use different chopping boards, knives and utensils for raw and ready-to-eat foods, or wash thoroughly in between preparing different foods; and,
    • unless packaging around vegetables says ‘ready-to-eat’ you must wash, peel or cook them before consuming.

    Consumers, you are the critical control point for microorganisms that will rip out your kidneys. And you’ll be paying for the PR campaign to tell you to do better.

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