Hormel

  • Posted: May 19th, 2011 - 11:32pm by Doug Powell

    Meatingplace reports the foodservice unit of Hormel Foods is launching an advertising campaign to publicize its use of high-pressure pasteurization on its deli meats.

    The campaign contrasts the company’s pre-sliced HPP-treated deli meats to those sliced on premises, which can introduce listeria to the product via slicers that are not properly cleaned and sanitized.

    The campaign is aimed at foodservice operators, and markets Hormel’s TrueTaste technology, stemming from the company’s use of HPP equipment installed in its plants.

    The campaign is “designed to inform and educate foodservice operators of the potential food safety risks associated with deli meats,” the release says. “High-pressure pasteurization is the most effective way to eliminate dangerous foodborne pathogens such as listeria from sliced deli meats—without any compromise in flavor or texture. The technology also helps extend shelf life.”

    The campaign includes print ads and a website that includes a video HPP demonstration and links to additional resources.

    Now take it to the next level and advertise direclty to consumers; market food safety at retail so people can choose.
     

    Your rating: None (3 votes)
    Bookmark and Share
  • Posted: April 1st, 2010 - 5:32am by Doug Powell

    Meatingplace reported a homemade bomb found in an employee locker at a Hormel plant in Fremont, Neb., was removed and diffused on Monday, according to the Nebraska State Patrol.

    My Dr. Oz friend and public health sanitarian consultant, Roy Costa, wrote to say that most food facilities practice some type of security in their food operations, but it is most likely a well developed program when facilities are under third party audit criteria. The voluntary requirements for food security are standardized across the industry and include barrier protection to the premises (fencing) secured entries, documented visitor logs, identification badges for employees, and some type of visitor identification. Incoming goods and outgoing goods must be under protection from malicious contamination in secured areas. Training is required in food security for both management and employees.

    Roy says that when near events like this occur, it becomes clear that the internal saboteur and not the external saboteur is usually the problem. Whether it be bombs, fires, poisonous substances, or pranks, the perpetrator is almost always an employee.
     

    Your rating: None (3 votes)
    Bookmark and Share
    Wacky and Weird  |  0 Comments
    bomb, hormel, Meat