Julie Schmit of USA Today has written another excellent overview documenting the multiple failures – bad inspections, bad audits, bad people -- that led to the peanut paste crapola that sickened 700 and killed nine.

Below are just a few of the highlights:

•Deibel Labs, which ran more than 1,600 salmonella tests for PCA's Blakely plant from 2004 through 2008, found almost 6% positive. It was so many that Deibel sent PCA's samples to a separate part of its Chicago lab to lessen chances that they'd contaminate other products, Charles Deibel, the firm's president, said in an interview. For roasted products such as peanuts, a positive rate above 1 in 10,000 would be high, Deibel said. Proper roasting kills salmonella with heat. PCA never asked Deibel to look into the issue, Deibel said.

•Nestlé audited the Blakely plant in 2002 and rejected it as a supplier. Nestlé's audit report said the plant needed a "better understanding of the concept of deep cleaning" and failed to adequately separate unroasted raw peanuts from roasted ones. Having them in the same area could allow bacteria on raw nuts to contaminate roasted ones, a risk known as cross-contamination. The plant wasn't even close to Nestlé's standards, auditor Richard Hutson said in an interview. Hutson, who now heads quality assurance for several Nestlé divisions, said he shared his concerns with PCA officials at the time, but "they didn't pursue it" further with Nestlé, he says.

• To win customers, Parnell "extolled" the fact that an auditor, AIB International, had rated the plant as "superior," said King Nut CEO Martin Kanan at a congressional hearing. King Nut sold peanut butter under its name that was made by PCA. That rating also satisfied Kellogg, which began buying PCA's peanut paste for sandwich crackers in 2007.

• AIB also draws criticism from a former food-industry official. Its audit of PCA was "superficial," said Jim Lugg, former food-safety chief for bagged salad maker Fresh Express, who reviewed AIB's audit of PCA at USA TODAY's request. One example of "shallow treatment of a big issue," Lugg says, is that the audit notes that PCA had a written program to evaluate suppliers and had an approved list. But AIB did no further checking of the suppliers. Years ago, Fresh Express stopped using AIB audits because it found them inadequate, he adds.
 

Kellogg CEO David Mackay is planning to grunt out a giant turd in Washington tomorrow.

To see how his assertions would be, uh, swallowed, Mackay’s comments were leaked to an uncritical press this afternoon, just like in the financial meltdown. Both AP and Reuters proclaimed that Kellogg’s “is urging lawmakers to overhaul the nation's food safety system.”

Mackay (right, exactly as shown) wants food safety placed under a new leader in the Health and Human Services department. He also called for new requirements that all food companies have written safety plans, annual federal inspections of facilities that make high-risk foods, and other reforms.

Mackay whined that Kellogg's had to recall more than 7 million cases of crackers and cookies, at a cost of $65 million to $70 million, and that "Audit findings reported no concerns that the facility may have had any pathogen-related issues or any potential contamination.”

Kellogg’s is a multi-billion dollar company asking for a government handout to do what Kellogg’s should be doing – selling a safe product. Kellogg’s helped create the paper albatross that is third-party audits instead of having its own people at plants that supply product which Kellogg’s resells at a substantial profit. And now this crapmeister is going to tell Washington how to strengthen food safety when he can’t keep shit out of his own company’s peanut cracker thingies. Must be a day of dicks.

The National Peanut Board is joining Jif and Peter Pan in attempting to save American newspapers by investing in advertizing to woo back skeptical consumers.

In a press release and full-page letter in USA Today on Wednesday (thanks, Margaret – dp) peanut producer pooh-bahs announced they will set up shop in Vanderbilt Hall in New York City’s Grand Central Terminal March 4 and 5 to meet consumers, answer questions and give away samples of peanuts, peanut butter and other peanut items. The event kicks off the farmers’ efforts nationally to rebuild consumer confidence in products made with the crops they grow.

Roger Neitsch, Texas peanut farmer and chairman of the National Peanut Board — the research and promotion board funded by peanut growers, said,

“No one is more deeply disturbed by the recent salmonella crisis than the thousands of USA peanut farmers and their families. We may be peanut farmers, but we also are fathers, mothers, sons and daughters — and consumers. So we understand and share the concerns being experienced these days by families across America.”

But is recruiting celebrity chefs and athletes, while portraying farmers as producers of all things safe, really enough?

Noted science-and-society type, Dorothy Nelkin, noted in 1995 that, efforts to convince the public about the safety and benefits of new or existing technologies -- or in this case the safety of the food supply -- rather than enhancing public confidence, may actually amplify anxieties and mistrust by denying the legitimacy of fundamental social concerns. The public expresses a much broader notion of risk, one concerned with, among other characteristics, accountability, economics, values and trust.

As I’ve said before, the best food producers, processors, retailers and restaurants should go above and beyond minimal government and auditor standards and sell food safety solutions directly to the public. The best organizations will use their own people to demand ingredients from the best suppliers; use a mixture of encouragement and enforcement to foster a food safety culture; and use technology to be transparent -- whether it's live webcams in the facility or real-time test results on the website -- to help restore the shattered trust with the buying public.

The makers of Jif and Peter Pan have already gone on record saying they will not disclose their own food safety test results.

Nelkin, D. 1995. Forms of intrusion: comparing resistance to information technology and biotechnology in the USA in Resistance to New Technology ed. by M. Bauer. Cambridge University Press, New York. pp. 379-390.

Karla Cook writes in tomorrow's New York Times that the Peanut Corp of America-linked Salmonella outbreak's reach has not been limited to multi-national companies:

Small businesses in all corners of the United States bought potentially tainted peanut products from the Peanut Corporation of America and are now part of one of the largest food recalls ever in this country. There is the chef in Las Vegas, for instance, who used them in protein bars, the packager of nuts and dried fruits in Connecticut, the cannery in Montana that sold chocolate-covered nuts and the ice cream manufacturer in New York State.

While big companies like Kellogg, Kraft and General Mills have the experience and staff to handle recalls, many small businesses have never had to deal with anything like this.
Some have had to keep employees on overtime or hire additional help to handle the recall-related work — records have to be searched to identify and track products, and replacement products manufactured. And company officials say they are spending a lot of time reassuring their customers.
“It’s not our fault this recall went through,” said Tom Lundeen, who co-owns Aspen Hills Inc., in Garner, Iowa, which makes frozen cookie dough for fund-raisers. “We do everything correct and we have an incredibly high level of quality control, and we still have to pay for the mistakes of P.C.A.”

Yep, exactly - this outbreak has demonstrated the complexity and interconnectedness of the food system -- which has largely been built on trust in suppliers or the results of their third-party audits.

Jenny Scott, a microbiologist and vice president of science policy and food protection for the Grocery Manufacturers Association, a trade group in Washington, said small businesses need to know their suppliers’ food safety culture and practices, and whether the suppliers are capable of doing the right thing. Last week, she helped teach a Web seminar for 60 participants, “The Ingredient Supply Chain: Do You Know Who You’re in Bed With?” 

Like it was straight out of the pages of barfblog -- although trying to assess the food safety culture and supplier practices is difficult, it's not impossible. Creating and fostering the openess and transparency of food production through marketing food safety, with companies opening their doors can help buyers make decisions.

Benjamin Chapman, food safety extension specialist at North Carolina State University in Raleigh, went further. “If you’re in the peanut butter industry, you need to be thinking about salmonella,” he said. Learning about suppliers is challenging when the supplier is not local, and the layers of the national food system are difficult to pierce.