Usda

  • Posted: March 5th, 2012 - 10:28am by Doug Powell

    Chicago_meat_inspection_swift_co_1906.jpg

     Why is meat inspected?

    Why does it have to be overseen by veterinarians?

    Does inspection result in fewer sick people?

    Do inspectors have pathogen-seeking goggles?

    The Washington Post reports this morning that every day, inspectors in white hats and coats take up positions at every one of the nation’s slaughterhouses, eyeballing the hanging carcasses of cows and chickens as they shuttle past on elevated rails, looking for bruises, tumors and signs of contamination.

    It’s essentially the way U.S. Department of Agriculture food safety inspectors have done their jobs for a century.

    But why? Today’s meat inspection seems grounded in repetition and historical precedent rather than science.

    In 1184, city leaders in Toulouse, France, introduced some of the first documented measures to oversee the sale of meat: profit for butchers was limited to eight per cent; the partnership between two butchers was forbidden; and, selling the meat of sick animals was forbidden unless the buyer was warned.

By 1394, the Toulouse charter on butchering contained 60 articles, 19 of which were devoted to health and safety.


    As outlined by Madeleine Ferrières, a professor of social history at the University of Avignon, in her 2002 book, Sacred Cow, Mad Cow: A History of Food Fears, the goal of regulations at butcher shops -- the forerunners of today's slaughterhouse -- was to safeguard consumers and increase tax revenues.

    Primarily increase tax revenues.

    Animals from the surrounding countryside were consolidated at a single spot -- the evolving slaughterhouse, originally inside city walls -- so taxes could be more easily gathered, and so animals could be physically examined for signs of disease.

It's no different today: slaughterhouses are common collection points to examine animals for signs of disease and to collect various levies.

    Bernard Vallat, Director General of the World Organisation for Animal Health (OIE), said a couple of years ago that veterinary legislation is the foundation of any efficient animal health policy.

    

”Veterinary legislation is a critical infrastructure element for all countries. In many OIE Member countries, the veterinary legislation has not been updated for many years and is obsolete or inadequate in structure and content for the challenges facing veterinary services in today's world. Dr Vallat said that it is important that the veterinary services have the authority to enter livestock premises and other establishments and take the actions needed for early detection, reporting and rapid and effective management of any animal diseases as soon as they are detected. Such actions include the capacity to seize animals and products, to impose standstills, quarantine, testing and other procedures; to control animals and products at frontiers; and to require the destruction and safe disposal of animals and all articles considered to present a risk of disease transmission and to public health. These activities represent the core activities of veterinary services in the field of animal health control and veterinary public health and the legislation must provide the necessary authority as a minimum.”

    That’s an attempt to answer the why-inspect-meat question, but it won’t be found in the Post story.

    The Post story does explain that in some large slaughterhouses, USDA inspectors must regularly shave slices off the surface of different pieces of meat and send them to labs to test for E. coli.

    But science has done little to thin the ranks of traditional inspectors. The law requires that they be present whenever animals are slaughtered and that they visit meat processing plants at least once a day. The USDA has more than 7,500 people doing the job.

    The USDA launched an initiative in 1997 that would have shifted some responsibility for identifying carcass defects on slaughter lines to food company employees so that inspectors could focus more on microbial contaminations, USDA officials said. But a year later, the American Federation of Government Employees, some federal inspectors and a public-interest group sued to block the plan, alleging that it scrapped the carcass-by-carcass inspections required by the 1906 law.

    As a result of the court battle, the USDA was forced to keep at least one inspector on each slaughter line.

    Richard Raymond, a former USDA undersecretary of food safety, tried another approach in 2005. He worked to reallocate the time inspectors spend in meat processing plants based on the facilities’ safety record and the risk posed by the foods processed: Ground-beef plants, for example, would get more attention than a canned-ham operation.

    But after two years of discussion with the food industry, consumer groups and unions, Congress barred the USDA from using funds to pursue the initiative. Raymond said he suspects that unions, fearful for their members’ jobs, blocked the effort.

    In Canada, the years following the 2008 listeria-in-Maple-Leaf-deli-meat outbreak that killed 23, the federal inspectors' union has had the public discussion volume set to shrill.

    Canadian union president Bob Kingston said in the past few days (months, years) that any cuts to Canadian Food Inspection Agency inspector staffing would “be devastating.”

    He doesn’t say why.

    Would more federal government inspectors have prevented the Maple Leaf mess? No. Do Canadian inspectors possess Superman-style listeria detection goggles? No. Do more inspectors make food safer? No.

    In January, the USDA unveiled a proposal that would keep one inspector on each poultry slaughter line while the rest focused on what the agency considers higher risks, such as testing poultry for pathogens. Much of the responsibility for spotting obvious problems with the carcasses would fall to the plant’s employees.

    The voluntary proposal would save taxpayers more than $90 million over three years, lower production costs for the industry by $257 million a year and better protect the public against contaminants, USDA officials say.

    But these days, the bulk of what Americans eat — seafood, vegetables, fruit, dairy products, shelled eggs and almost everything except meat and poultry — is regulated by the Food and Drug Administration. And the FDA inspects the plants it oversees on average about once a decade.

    These radically different approaches are a legacy from a time when animal products were thought to be inherently risky and other food products safe. But in the past few years, the high-profile and deadly outbreaks of foodborne illness linked to spinach, peanuts and cantaloupe have put the lie to that assumption.

    The FDA’s approach is partly by necessity: The agency lacks the money to marshal more inspectors.

    But it also reflects a different philosophy about how to address threats to the nation’s food supply: an approach based on where the risk is greatest.

    “We have two extremes in the inspection programs,” said Michael Doyle, a nationally known microbiologist who directs the Center for Food Safety at the University of Georgia. “Neither system is working very well. They both need to be updated and upgraded.”

    At the USDA, tight federal budgets and scientific advances over the past century make the case for new ways to manage risk, one that relies less on basic observation by an army of inspectors. But bureaucratic politics and union power have blunted these initiatives.

    “I’m sure the resources can be allocated better,” said Michael Batz, a University of Florida researcher who studied the risks posed by different foods. “But each agency has a mandate. USDA, because of its mandate, has very little discretion about how it can use its resources. FDA has a broader mission, but, I think it’s fair to say, not enough resources.”

    Regardless of whether local, state or federal, inspection are present to hold producers accountable, as part of a tax collection scheme, or to make food safer, the best slaughterhouses, processors, retailers and restaurants will go above and beyond the minimal standards of government.

    And stop whining about it.

    Because none of this chatter among the, err, chatting classes means fewer people are barfing from the food they consume.

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  • Posted: February 14th, 2012 - 10:21am by Doug Powell

    snokist.applesauce.jpg

    KING 5 Investigators have learned that federal inspectors complained for years about significant food safety violations at a Yakima plant but their superiors didn’t put a stop to it.

    "I thought it was terrible because I have never seen anything like that in my life," said Jerry Pierce, a recently retired U.S. Department of Agriculture inspector who was assigned to the Snokist Growers plant in 2008. He said he watched Snokist employees “reprocess” and sell applesauce that belonged in the garbage bin.

    “It's appalling that the company would take those measures just to make a few dollars," said Wendy Alguard, the USDA inspector who worked at Snokist from 2009 until the summer of last year.

    Snokist Growers is a century-old cannery that processes and packages 50,000 tons of cherries, apples, pears and plums each year. The inspectors say that leaks in the packaging would cause 300 gallon bags of applesauce to spoil. Snokist would scrape thick mold off the top of the spoiled applesauce, heat-treat the remaining product and then send it down the production line for sale to the public.

    The KING 5 Investigators obtained public records showing Snokist reprocessed more than 23,000 gallons of moldy applesauce in the year 2010 alone. Other records show Snokist's own consultant concluded in 2009 that the mold in applesauce "would not be eliminated by your firm's thermal process." Records show the company continued selling it to customers.

    The inspectors say they repeatedly told their boss about the moldy applesauce.
    "I guess they promised my boss they wouldn't do it again and within a week they were doing it again,” said Pierce.

    "I had contact with my boss many times and he basically told me to mind my own business," said Alguard.

    It was another government agency that finally put a stop to Snokist’s recycling of fruit products. Last year, the U.S. Food and Drug Administration (FDA) came to the Yakima plant after 18 North Carolina school children got sick from eating Snokist applesauce. The FDA determined that packaging defects caused the applesauce to spoil, not reprocessing of moldy applesauce.

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  • Posted: February 8th, 2012 - 10:58pm by Doug Powell

    The U.S. Food Safety and Inspection Service announced on Feb. 8 it is extending the implementation date for routine sampling of six additional shiga-toxin producing E. coli serogroups (O26, O45, O103, O111, O121 and O145) for 90 days, according to the North American Meat Processors Association. The date was extended from March 5 to June 4.

    NAMP says the extension was granted to give extra time to establishments so they could validate their test methods and detect these pathogens prior to entering the commerce stream.

    Initially, FSIS plans to sample raw beef manufacturing trimmings and other raw ground beef product components both imported and produced domestically, plus test the serogroups’ samples.

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  • Posted: January 23rd, 2012 - 11:19am by Ben Chapman

    Author: 
    Ben Chapman

    In January 1993 I was in 10th grade. I had just discovered the Violent Femmes and punk rock; was worried about figuring out calculus (I eventually did); and spent most of my time being uncool and longing to be cool. Probably pretty similar to every other awkward teenager. I didn't have a clue that a tragic foodborne illness outbreak was unfolding in the Pacific Northwest and that the event would eventually define a bunch of what I focus on every day.

    I had never even heard of Jack-in-the-Box.

    The outbreak was linked to four deaths, over to 700 illnesses and almost 200 hospitalizations. E. coli O157:H7 contaminated hamburger was then undercooked and served to thousands from 73 Jack-in-the-Box restaurants. Jack-in-the-Box will forever be linked to this event - and over the past 18 years has become a prominent force in food safety risk reduction.

    News of this outbreak hit on President Clinton's inauguration day and as Doug has written,

    Those two events, more than any other, dramatically changed the public discussion of food safety in the U.S. The Jack-in-the-Box outbreak had all the elements of a dramatic story: children were involved; the risk was relatively unknown and unfamiliar; and a sense of outrage developed in response to the inadequacy of the government inspection system. The newly inaugurated President Clinton made microbial food safety a Presidential issue.

    And the first focus went to E. coli O157:H7 - the serogroup linked to the Jack-in-the-Box illnesses. Food microbiologists and epidemiologists have seen lots of other equally dangerous shigatoxin-producing serogroups (shigatoxin is what makes E. coli O157:H7, along with its ability to stick to cells so devastating). Here's a list of the non-O157 STEC outbreaks we've been able to find going back to the mid-1990s.

    Later this afternoon I will be on my way to Lincoln, NE to meet with a group of academics, researchers, extension folks and regulators to talk about a large 5-year integrated project focused on reducing STECs from farm-to-fork that USDA NIFA has funded. Through the wonders of the Internet, Doug will be Skyping in.

    LINCOLN, Neb. -- The U.S. Department of Agriculture (USDA) announced today that it has awarded a research grant to the University of Nebraska-Lincoln (UNL) to help reduce the occurrence and public health risks from Shiga toxin-producing E. coli (STEC) along the entire beef production pathway. Dr. Chavonda Jacobs-Young, acting director of USDA's National Institute of Food and Agriculture (NIFA), is scheduled to award the $25 million grant to the UNL-lead research team today at the university in Lincoln.

    "Shiga toxin-producing E. coli are a serious threat to our food supply and public health, causing more than 265,000 infections each year," said Chavonda Jacobs-Young, acting NIFA director. "As non-O157 STEC bacteria have emerged and evolved, so too must our regulatory policies to protect the public health and ensure the safety of our food supply. This research will help us to understand how these pathogens travel throughout the beef production process and how outbreaks occur, enabling us to find ways to prevent illness and improve the safety of our nation's food supply."

    Dr. James Keen at UNL, along with a multi-institutional and multi-disciplinary team of researchers, educators and extension specialists, will use the $25 million grant to improve risk management and assessment of eight strains of STEC in beef. This work will include the O104 strain that caused the recent outbreak in Germany. The project will focus on identifying hazards and assessing exposures that lead to STEC infections in cattle and on developing strategies to detect, characterize and control these pathogens along the beef chain. This knowledge will then be used to find practical and effective STEC risk mitigation strategies. The five main objectives of the project include:

    Detection: develop and implement rapid detection technologies for pre-harvest, post-harvest and consumer environments.

    Biology: characterize the biological and epidemiological factors that drive outbreaks of STEC in pre-harvest, post-harvest, retail and consumer settings.

    Interventions: develop effective and economical interventions to lessen STEC risk from cattle, hides, carcasses, and ground and non-intact beef and compare the feasibility of implementing these interventions for large, small and very small beef producers.

    Risk analysis and assessment: develop a risk assessment model for STEC from live cattle to consumption to evaluate mitigation strategies and their expected public health impacts.

    Risk management and communication: translate research findings into user-friendly food-safety deliverables for stakeholders, food safety professionals, regulators, educators and consumers.

    For more check out the full PR here.
     

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  • Posted: January 20th, 2012 - 7:42am by Doug Powell

    In about three hours, as I blissfully sleep, U.S. ag-types will take to the PR circuit to advance a new program for poultry inspection.

    According to Bloomberg, the U.S. would increase oversight of poultry processors’ sanitary practices and contamination controls instead of visually checking each chicken and turkey for scabs and sores under a plan that would save the industry $250 million a year.

    U.S. Secretary of Agriculture Tom Vilsack said the proposal, to be presented today, may prevent 5,200 foodborne illnesses a year by modernizing and making the system more efficient by taking the emphasis off visual imperfections that can harm poultry sales rather than improve safety.

    “It’s obviously about safer food and fewer foodborne illnesses,” Vilsack said in an interview. “It’s also about reducing the cost of production in an effective way without redundancy or compromising safety.”

    The U.S. would save as much as $40 million a year within two or three years, in part through the elimination of inspection jobs, Vilsack said. Last week, the secretary announced a reorganization of his agency that would lower spending by about $150 million a year, or 1 percent of the department’s budget. The public will have 90 days to comment on the proposal.

    The USDA would continue to inspect poultry carcasses at the end of the production line before they are chilled and will be on site at all times, Vilsack said. Slaughter operators have the option of requesting the U.S. continue visual inspections for blemishes, according to the proposed regulation.

    Gary Mickelson, a spokesman for Tyson Foods Inc. (TSN), in an e-mail. Tyson, based in Springdale, Arkansas and the largest U.S. chicken producer by volume, participated in the pilot program testing the new inspection rules.

    “This modified system reduces redundancies between company and USDA inspection efforts and gives USDA’s staff more flexibility to focus on other things that verify the effectiveness of our food safety activities,” said Mickelson, adding that Tyson has not yet seen the proposed regulation.

    The pilot program with 25 poultry processors conducted over more than a decade found no increased risk of injuries to workers from the faster production line and showed the effort to be successful, said Elisabeth Hagen, undersecretary for food safety at the USDA, in an interview.

    Inspectors began visually inspecting poultry for physical defects in 1906, before it was possible to detect microbial contamination that can’t be seen and poses a hazard, he said.

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  • Posted: January 12th, 2012 - 10:36pm by Doug Powell

    “Offices don’t inspect, even then inspections don’t make food safe. It is up to the producers, the processors and the retailers. Inspections only hold people accountable. It is up to the industry to make food safe, not the inspection services -they are ultimately responsible for the products they produce.”

    Or something like that as I, described as US-based food safety professor and blogger Doug Powell, chatted to the British reporter in France in the late Australian hours about a U.S. food safety policy decision.

    Mark Astley of Food Quality News writes that US food safety and inspection efforts will not be hit, despite plans to close a third of Food Safety and Inspection Service (FSIS) district offices, according to the US government.

    The closures are part of the USDA’s Blueprint for Stronger Service plan, which will see the closure of almost 260 offices, facilities and labs across the US.

    FoodQualityNews.com understands that the changes will impact inspection reporting structure but will not affect the inspection duties performed in the districts.

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  • Posted: December 14th, 2011 - 9:46pm by Doug Powell

    I expect companies like ConAgra and government agencies like the department of agriculture to blame consumers when their 50 cent pot pies make hundreds of people barf – just follow the instructions.

    I don’t expect Consumer Reports to blame the consumer when microwave cooking makes people sick. But I have low expectations, especially of so-called consumer groups.

    Consumer Reports latest tests of microwaves found fewer models that aced our evenness test.

    When food isn’t cooked evenly to an internal temperature that kills harmful bacteria that might be present, illness can result, according to the USDA. So using a microwave that delivers even heating is important.

    You’ll need to cook food longer if your microwave’s wattage is lower than the cooking instructions requires. Our Ratings indicate wattage, and you’ll find it on the serial number plate on the back of the microwave, inside the microwave door, or in the owner’s manual.

    The USDA also recommends using a food thermometer to test food in several spots, but the survey found most people don’t, and nearly a third said nothing would change their mind. Using a food thermometer is a good idea, but at the very least, make sure there are no cold spots in your food.

    How? With your tongue? Frozen foods that are going to be cooked in the microwave should contain pre-cooked ingredients.

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  • Posted: October 15th, 2011 - 2:10am by Doug Powell

    USDA has entered into some serious 1984-style rhetorical weirdness.

    The PR-types at the U.S. Department of Agriculture’s Food Safety and Inspection Service (FSIS) wrote that an Ohio firm had recalled ready-to-eat beef and pork products produced “without benefit of federal inspection.”

    So what is it called when outbreaks of salmonella or E. coli are linked to meat products that had the benefit of inspection?

    E-Z Shop Kitchens, Inc., a Fremont, Ohio, establishment, is recalling an undetermined amount of ready-to-eat, seasoned beef and shredded pork products that were sold for institutional and/or individual consumer use and are listed below.

    The problem was discovered by FSIS personnel when following up on a complaint and is the subject of an on-going investigation. FSIS may take additional regulatory action based on the results of this investigation.

    FSIS has received no reports of illness due to consumption of these products.

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  • Posted: September 11th, 2011 - 7:05am by Doug Powell

    On July 29, 2011, U.S. Department of Agriculture's (USDA) Food Safety and Inspection Service (FSIS) issued a public health alert due to concerns about illnesses caused by Salmonella Heidelberg that may be associated with use and consumption of ground turkey produced by a Cargill plant in Arkansas.

    On August 3, Cargill recalled 36 million pounds of ground turkey that had been linked to the outbreak through microbiological testing. By Aug. 18, 2011, 111 persons infected with the outbreak strain of Salmonella Heidelberg were identified in 31 states. The outbreak had been apparently going on for months, and no one knew the source.

    But that didn’t stop Cargill from restarting the Arkansas plant on Aug. 16, and establishing a blue-ribbon science advisory panel on Aug. 26. Steve Willardsen, president of Cargill’s Wichita-based turkey processing business said at the time, the company has implemented the most aggressive salmonella monitoring and testing program in the poultry industry.

    Guess they found something.

    A couple of hours ago, Cargill Meat Solutions Corporation of Springdale, Ark. recalled approximately 185,000 pounds of ground turkey products that may be contaminated with a strain of Salmonella Heidelberg.

    USDA-FSIS said, “The strain of SalmonellaHeidelberg in question is identical to that of an outbreak of Salmonellosis that resulted in an August 3, 2011 recall of ground turkey products. Although a sample tested positive for the outbreak related strain ofSalmonella, including the identical XbaI and BlnI PFGE patterns matching the August 3 outbreak strain, at this time, neither FSIS nor the plant is aware of any illnesses associated with product from the above dates. An FSIS incident investigation team collected samples at the establishment following the previous recall. Today's recall occurred after a product sample collected on August 24 tested positive for the outbreak strain ofSalmonella Heidelberg. The firm is recalling product from August 30 based on pending positive match samples. The products subject to recall are derived from bone-in parts.”

    The products subject to recall include:

    Fresh Ground Turkey Chubs
    • 16 oz. (1 lb.) chubs of Fresh HEB Ground Turkey 85/15 with Use or Freeze by Dates of 09/12/2011, 09/13/2011, 09/19/2011 and 09/20/2011
    • 16 oz. (1 lb.) chubs of Honeysuckle White 85/15 Fresh Ground Turkey with Use or Freeze by Dates of 09/19/2011, 09/20/2011 and 09/21/2011

    Fresh Ground Turkey Trays
    • 19.2 oz. (1.2 lb.) trays of Honeysuckle White 85/15 Ground Turkey with Use or Freeze by Dates of 09/10/2011 and 09/12/2011
    • 48.0 oz. (3 lb.) trays of Kroger Ground Turkey Fresh 85/15 with Use or Freeze by Dates of 09/17/2011, 09/18/2011 and 09/19/2011
    • 48.0 oz. (3 lbs.) trays of Honeysuckle White 85/15 Ground Turkey Family Pack with Use or Freeze by Dates of 09/11/2011, 09/12/2011, 09/13/2011, 09/15/2011, 09/17/2011 and 09/18/2011
    • 16 oz. (1 lb.) trays of Honeysuckle White 85/15 Ground Turkey with a Use or Freeze by Date of 09/11/2011

    Fresh Ground Turkey Patties
    • 16.0 oz. (1 lb.) trays of Honeysuckle White Ground Turkey Patties with a Use or Freeze by Date of 09/18/2011
    16 oz. (1 lb.) trays of Kroger Ground Seasoned Turkey Patties Fresh 85/15 with a Use or Freeze by Date of 09/17/2011The products subject to recall today bear the establishment number "P-963" inside the USDA mark of inspection. The products were produced on August 23, 24, 30 and 31 of this year.

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  • Posted: September 8th, 2011 - 6:26am by Doug Powell

     “I’m sorry you feel that way” is the super-supreme of backhanded apologies.

    “I’m having an affair with a younger, hotter, smarter person and want a divorce.”
    “That’s really hurtful.”
    “I’m sorry you feel that way.”

    “I’ve appreciated working with you for 20 years but am going to join a startup and cash in on all our corporate secrets because you have bad breath.”
    “That’s really ungrateful.”
    “I’m sorry you feel that way.”

    “I’d like to invite you, as a valued food blogger, to Sotto Terra, an intimate and underground Italian restaurant in New York City, where you will enjoy a delicious four-course meal hosted by George Duran, the chef who hosts the Ultimate Cake Off on TLC and learn about food trends from a food industry analyst, Phil Lempert. But really we’re going to serve Three Meat and Four Cheese Lasagna and Razzleberry Pie, by Marie Callender’s, a frozen line from ConAgra Foods, and record your reaction on hidden camera.”
    “That’s really deceitful.”
    “(We) understand that there were people who were disappointed and we’re sorry — we apologize that they felt that way.”

    The last one actually happened.

    The backhanded apology came from PR-type Jackie Burton at the Ketchum public relations unit of the Omnicom Group, hired by ConAgra to orchestrate the stunt.

    As usual, ConAgra is behind the times. The bloggers were having none of it and took to the Intertubes to vent their gastronomic rage.

    As reported in the N.Y. Times:

    “Our entire meal was a SHAM!” wrote Suzanne Chan, founder of Mom Confessionals, in a blog post after the event. “We were unwilling participants in a bait-and-switch for Marie Callender’s new frozen three cheese lasagna and there were cameras watching our reactions.”

    On FoodMayhem.com, a blog by Lon Binder and Jessica Lee Binder, Mr. Binder wrote that during a discussion led by Mr. Lempert before the meal, Mr. Binder spoke against artificial ingredients while Ms. Binder mentioned being allergic to food coloring. When the lasagna arrived, Ms. Binder was served a zucchini dish, while Mr. Binder was served lasagna.

    “We discussed with the group the sad state of chemical-filled foods,” wrote Mr. Binder. “And yet, you still fed me the exact thing I said I did not want to eat.” (Among the ingredients in the lasagna: sodium nitrate, BHA, BHT, disodium inosinate and disodium guanylate.)

    On the evening she attended, Cindy Zhou wrote on her blog, Chubby Chinese Girl, that during the pre-meal discussion, she “pointed out that the reason I ate organic, fresh and good food was because my calories are very precious to me, so I want to use them wisely. … Yet they were serving us a frozen meal, loaded with sodium.” (An 8-ounce serving of the lasagna contains 860 milligrams of sodium, 36 percent of the recommended daily allowance.) I’m NOT their target consumer and they were totally off by thinking I would buy or promote their highly processed frozen foods after tricking me to taste it.”

    Four years ago next month, ConAgra Banquet pot pies sickened at least 272 people in 35 states with salmonella. When the outbreak was initially announced, Con Agra said, don’t worry, just follow the instructions and everything will be fine.

    Those instructions sucked. And didn’t work, as shown in my kitchen-experiment at the time. So ConAgra finally decided to recall the suspect pies, changed a few things, and everyone went back to sleep.

    In June 2010 a variety of ConAgra’s Marie Callender frozen food thingies sickened at least 29 people in 14 states with salmonella.

    And now this month, the entire PR apparatus of the U.S. Department of Agriculture, the International Food Information Council, and the other usual suspects is using its bully pulpit of Consumer Food Safety Education month to tell consumers that when it comes to frozen meals, ‘cook it safe.’

    The press materials are akin to a users manual for a $0.50 pot pie. And if someone gets sick, it’s their own fault for not knowing how to properly measure the wattage of their microwave using a measuring cup, water and ice (did MacGyver write the instructions?)

    Officially, USDA gave up blaming consumers for cooking mishaps with ground beef back in 1994 as E. coli O157:H7 burst onto the scene. Not so with frozen thingies.

    “Frozen or refrigerated convenience foods are popular items in many Americans’ homes, but there are a lot of misconceptions when it comes to cooking these foods,” said FSIS Administrator Al Almanza. “Some of them can be microwaved, but others can’t. The ‘Cook It Safe’ campaign is designed to heighten awareness of this problem and correct misconceptions, putting an end to needless, preventable illnesses.”

    If consumers get sick and have grudges about complicated instructions, the lack of clear differentiation between raw, frozen meals and cooked, frozen meals, and questions about why raw hazardous ingredients are in frozen meals, no worries: everyone will be really sorry you feel that way.

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