How to greenwash food packaging; market food safety instead
Posted: June 30th, 2009 - 2:26pm by Doug Powell
Eat Me Daily is fast becoming one of my go-to sites. They write today:
This illustration by Lunchbreath is basically a checklist for corporate greenwashing: Earth tones, sans serif type, unbleached paper, and emotional messaging are essential components of the deceptive marketing techniques employed by corporations that rebrand their products.
We liked the customer benefit: "Be selfish while appearing progressive."
Market food safety instead. People are interested in not barfing.
About the Author
Dr. Douglas Powell is a professor of food safety at Kansas State University and the publisher of barfblog.com. Powell is passionate about food, has five daughters, and is an OK goaltender in pickup hockey.
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