"Doing my best Seinfeld, where can I buy the Irresponsibly Farmed seafood?" You can. Plenty of places. Let's take salmon for example. You can purchase Atlantic Salmon raised in ocean pens which A) are treated with hormones to change fish from female to male B)are treated with antibiotics in order to increase the number of fish per m3 C)are fed steroids to double or even triple their growth rates and D)are fed land-animal by-products. You can purchase Atlantic Salmon raised under these 4 conditions at a number of retailers. If it retails for less than $10USD fresh, you can bet the farm that at least one of the above 4 was used in it's production. I somewhat agree with your views on third-party auditors, but consumers are asking for this sort of information. The most cost effective method to provide this information to consumers is to use a third party to review and issue statements. Retailers could use their marketing resources to broadcast standards to the entire customer base, but the entire base doesn't care, just a subset; so to provide targeted information to the consumer, bring in a third-party auditor. It also serves as a support for any statements you may make as a result of your on-going operations and can serve to "vet" possible new members of a supply chain without incurring the full cost of auditing yourself.