Is free soft-serve ice cream for pregnant women a good idea?

Posted: May 20th, 2008 - 11:52pm by Doug Powell

Baskin Robbins is offering free soft serve ice cream to expectant mothers on May 21, 2008, in California, Chicago, New York, Nashville, and El Paso, Texas. It's apparently the beginning of a national roll-out of soft serve ice cream at Baskin Robbins.

I have no idea why they targeted expectant moms, or why they recruited a pregnant Tori Spelling as spokesthingy.

Andrew Reece and I did some quickie research and found the Australians, in particular, may have a problem with this promo.

Soft serve ice cream is on the Australian list of foods pregnant women should avoid. Sanitation with the equipment appears to be an on-going problem.

A 1996 study in Sydney, Australia found 49 of 86 samples of soft serve to have dangerous bacteria levels. Another study in Wisconsin in 2003, found 15 of 22 local soft serve machines at retail food service establishments to have dangerous levels of coliforms and other bacteria. In 2006, Iowa also found a high level of soft serve machines (23%) in the Waterloo-Cedar Falls area to have dangerous levels of coliforms and other bacteria. Regular cleaning of machines with soap and sanitizer could reduce the number of bacteria found on the soft serve machines.

Poor hygiene can lead to the spread of foodborne illness through soft serve ice cream. Soft serve ice cream is typically kept at a higher storage temperature than frozen ice creams, which could lead to increased bacterial growth. Ice cream is high in moisture and protein content, which is favorable for bacteria to grow. The Food Safety Authority of Ireland has its own publication warning of such risks.

The risk appears minimal with good sanitation -- although our research was limited and forced by time constraints. A reader asked, would I take my pregnant wife for free B&R soft serve ice cream?

No.
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Comments

Veronica says:

Yes, being pregnant in Australia, it is the first thing you are warned about. No soft cheese, sushi, salad bars, cold meats, pizza and ESPECIALLY no soft serve.Thankyou for this well written post.

Posted on May 21st, 2008 - 8:28am

Charlotte Stephens says:

Talk about poor hygiene. I worked in ice cream shop during college and the soft-serve mixture came in bags that attached to a hose leading to the machine. At times the bags were kept on the floor of the freezer. And the floor was never what I would call clean. One time we ran out of bags of mix and the manager poured the leftover contents of two or three old bags into a bucket and put the hose of the machine into the mix. He had to do it a couple of times before milk truck came with more mix.

Posted on May 21st, 2008 - 10:58am

Sarah says:

And here's one more way for the "experts" to control people. Only pregnant women in *certain western countries* "can't" eat a number of foods. I think that, as this post details, "The risk appears minimal with good sanitation". Duh. If you have rotten lunchmeat that's all slimy and smells bad sitting in your fridge - don't eat it. If you visit your local Baskin Robbins and notice that the bags of soft serve are laying on the floor (and you *CAN* see the floors behind the counter) then by all means - pass on it. Even if people are making their own home made ice cream, it can still be tainted with bacteria - soft serve is not the only ice cream that can be tainted. Again - duh.

Posted on May 21st, 2008 - 12:41pm

Lizzy says:

Thank you for writing about this!

Posted on May 21st, 2008 - 1:26pm

JohnKillerbb says:

This is actually a bigger issue than simple food service sanitary practices. There is a bacteria (Listeria moncytogenes) that is contained in the above items (soft cheeses, cold cuts, soft serve, etc.) that is harmless to adults and even children, but attacks the unborn child causing still births and miscarriages. In newborns it causes sepsis, pneumonia and meningitis. The bacteria is found in soil, water, and plants and unlike other bacteria this one grows in cool moist environments. It is found in other foods, but other foods are cooked before serving, thereby killing the bacteria.As to the previous post. This not an issue about experts trying to control people. It is about giving individuals the knowledge they need to make an informed decision. It is a valid issue to decide if an ice cream cone is worth the potential risk to an unborn child. A friend of mine lost their child to this bacteria. She got it from mozzarella cheese never knowing that this could pose a problem. Had she known, she would have avoided these potentially dangerous foods for the nine months she was pregnant. This bacteria does not show signs of rotting or spoilage. Any cold cut can carry it. Hard ice cream is not as big a problem as soft serve because soft serve is made at a higher temperature. The lower temperature prevents the bacteria from growing to dangerous levels. Home-made soft serve ice cream doesn't last very long before it is eaten. The bacteria is not given a chance to reproduce to dangerous levels before the product is eaten. Before you give advice on issues of people's health, perhaps you should first be informed about what you are talking about. But then again, if we don't let the "experts" share the information with us, we will have to make do with the information from "amateurs" like you.

Posted on June 11th, 2008 - 7:07pm

Natasha says:

It's nearly impossible to know that what specific source she got the listeria from. And hard cheeses are considered safe. You or her and merely guessing at the cause. And no where in the statement was listeria listed as one of the 'harmful' bacteria. It's just another media ploy to scare pregnant women. Before you know it we'll be eating nothing but apples and peanuts...if you say it's okay anyways...gesh!!

Posted on August 9th, 2008 - 10:00pm

lizzval says:

Wow. I am surprised at how uneducated and selfish some of these posters seem to be. Do you really think it is worth eating soft serve ice cream (typically found in fast food situations, which arguably should be avoided anyway)? Are you so self centered that you think you should be able to have anything you want and your unborn child will just have to suffer the consequences? By that logic, pregnant women should continue smoking cigarettes and drinking: just because the "experts" say you shouldn't is no reason to change your habits, right? Parenting is all about sacrifice. People who do not want as much information as possible about how to nurture healthy babies in the womb have no business having children.

Posted on March 28th, 2009 - 5:06pm

polychitsamiyadskiyorgazm says:

Amen to what Liz said. If you can't forgo the small list of things that have been PROVEN to be a risk to life of a fetus/newborn, then you should probably consider remaining on birth control for the rest of your life. Forget the fact that making sacrifices for the sake of your child should they survive the pregnancy will obviously be such a challenge for you that adoption would be a better choice. Then you will be able to eat as much soft cheese & ice cream you want without worrying about cleaning up a messy child's face. Seriously, no smoking drinking, risky foods (not many) - is that such a sacrifice anyway??? Even if you're a selfish twit, doing it for yourself alone your body will thank you anyway. And Natasha, I think you are reading selectively. There are many articles, all over the internet, written by health authorities that say listeria, and listeriosis is a highly life-threatening danger to fetal & newborn life. No arguments, no "health scare", no reading between the lines. It's very difficult to understand where you are getting confused...

Posted on December 6th, 2009 - 3:38pm

Anonymous says:

To the previous poster who commented about pregnant women eating only peanuts and apples. You're going to have to limit that to ONLY apples because eating peanuts during pregnancy can apparently increase your child's risk of a deadly peanut allergy! The fact is that LIFE is risky. And while yes, a soft serve ice cream machine might carry a higher risk than normal of carrying listeria, the chances that a pregnant woman is going to contract it and miscarry her baby over it are extremely slim. You have a greater chance of getting into a dangerous car accident, but we don't think twice about getting in our vehicles for such trivial trips as a desire to go "out" for the evening. (You selfish woman! You know how dangerous vehicles are! Are you really willing to put your child's life on the line because you wanted to go "out". Once your baby is born and safely strapped into a car seat you will have plenty of opportunities to go "out".) The most recent case of listeria contamination that I have any connection to (a friend of a friend) came after the woman ate cheddar cheese at a baby shower. Cheddar cheese is a "safe" food. In fact, most of the listeria cases I hear about have nothing to do with deli meat or soft serve ice cream. They are random foods that the mother thought should be safe, but were tragically not.

Posted on January 23rd, 2012 - 10:04am

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