No more Jamie Lee Curtis talking about her poop? Danone withdraws health claims

Posted: April 16th, 2010 - 5:27am by Doug Powell

I’ll miss Jamie Lee Curtis talking about her diarrhea.

The BBC reports that Danone has withdrawn requests to approve claims about the health benefits of two of its brands.

Danone has promoted that yoghurt drink Actimel strengthens the body's natural defences, while Activia aids digestion.

The company says it is waiting for the European Food Safety Authority to clarify how the approval process works.

However, Danane is already voluntarily withdrawing the claims from products sold in France. A UK regulator banned an Actimel advert last year.

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