Posted: July 19th, 2010 - 6:35pm by Doug Powell

Consumers ain’t no dummies.

Cargill asked consumers what they wanted in beef packaging and they said stuff that doesn’t leak.

David Bisek, associate brand manager for Cargill said in a statement.

“Shoppers have spoken and Cargill has listened. They told us their No. 1 frustration with current fresh beef packaging is the fact that it leaked. These leaks plague consumers throughout the shopping process: they leave a mess in grocery carts, they stain car upholstery and they necessitate refrigerator clean-up during storage.”

And the cross-contamination potential is enormous.

So Cargill introduced a new Grantwood Meats line where beef is vacuum-sealed into a leakproof package with a peel-to-open tab. It is freezer-ready and has a 30-day shelf life from the packing date.

Meatingplace says the Grantwood Meats line includes muscle cuts and roasts.