Jimmy John’s stresses speed instead of safety in new ad campaign
Posted: March 10th, 2011 - 4:27pm by Doug Powell
Jimmy John’s has a new advertising campaign based on the speed of its delivery.
After 150 people got sick in two separate salmonella-in-sprouts-served-on-Jimmy-John’s-sandwiches earlier this year, maybe they’d stress food safety.
Jimmy John’s: fast but dangerous.
About the Author
Dr. Douglas Powell is a professor of food safety at Kansas State University and the publisher of barfblog.com. Powell is passionate about food, has five daughters, and is an OK goaltender in pickup hockey.
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