Marketing food safety, but what does HACCP mean?

Posted: August 14th, 2011 - 4:13am by Doug Powell

A colleague sent me these pictures of fish seasoning purchased in a San Francisco Asian supermarket. The back mentions both HACCP (Hazard Analysis Critical Control Points) and ISO 9001, but doesn’t say what either mean.

 

 

 

 

 

 

 

 

 

In Brisbane, we bought a pint of fresh strawberries from Gowinta Farms, which bills itself as the largest strawberry farm on the sunshine coast, featuring a café, fruit shop, packhouse, transportation and a workshop.

And you can see from the plastic container, it’s all HACCP-certified.

I’m not sure what that means, or if consumers know what it means, but these are further indications of baby-steps to start promoting microbial food safety directly to consumers.
 

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Categories: Food Safety Culture
Tags: Consumers, food safety, Haccp, label, Marketing, Retail

Comments

Anonymous says:

Hi Doug, keep up the good work. Interesting that the street address is not on the label either !! So what does the HACCP relate too, the growing part, the packing shed or the fruit shop ???? Typically Australian BS

Posted on August 15th, 2011 - 12:45am

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