"Live Mas on the Toilet” should be Taco Bell's new catchphrase, to replace “Runs From the Border.”

Mas is apparently Spanish for more, and the new investment in advertising with the Live Mas slogan to replace Think Outside the Bun, accurately expresses the chain’s commitment to food safety.

A Taco Bell spokesman told Ad Age that the new slogan demonstrates the chain's "commitment to value, quality, relevance and an exceptional experience," and that it heralds the firm's move from a "food as fuel" approach to "food as experience" and lifestyle model.

Other slogans considered but rejected:

• cheap calories with produce that may make you barf;

• Taco Bell – 4 out of 5 epidemiologists train with us;

• you may barf, but students still love us; and

• don’t eat poop, eat somewhere else.

An Australian supermarket campaign promoting hormone-free chicken has been called dodgy by a leading consumer watchdog.

In-the-better-late-than-never category, Australians are finally speaking out about a Coles Supermarkets advertising promo that markets fear rather than food safety.

According to industry groups and consumer watchdog Choice the supermarket giant is trying to capitalize on the urban myth that chickens are given hormones to speed growth.

Adding hormones to Australian poultry was outlawed in the early 1960s but the myth of pumped-up chickens has persisted, said Dr Andreas Dubs, the executive director of the Australian Chicken Meat Federation.

Choice spokesman Christopher Zinn said,

"You can't have hormone-free chicken unless there are chickens that are pumped up on hormones. I think it's a little dodgy. It's true, but it's like saying it's plutonium-free or cyanide-free because it's suggesting that anything that doesn't have that label on it might have that."

A Coles spokesman said the supermarket was just countering the myth.

"Chicken in Australia has not been treated with hormones for over 40 years. However, there is still a widespread misconception among customers that they do. In fact in July last year, chicken producer Steggles commissioned a Newspoll study among 1000 people that showed that 76 per cent still believed that hormones and/or steroids were used in chicken production."

So why isn’t Coles leading the formation of public perception instead of blindly following? Because there’s a buck to be made.

The folks over at Eat Me Daily have unearthed three food safety advertisements produced by the Beijing Women & Children's Development Foundation.

“(They) are nicely executed but super-creepy: Kids enjoying themselves in playgrounds built out of giant food, etc. But on closer inspection, the pizza slices are topped with shards of glass, the hamburger is a scorpion-burger, sushi is infested with bugs, the jello is spiked with thumbtacks, a beehive stands in for a lollipop, and a landmine is disguised as a melon. The tagline, as translated by Ads of the World, "Do you really know about his food?"

I have asked a Chinese language colleague to try and translate the text in the adverts.

Addendum, from a Chinese instructor at Kansas State University:

The direct translation does sound like something else going on behind the scene (worries under line)

First one: His world is really safe?
Second:  His world is really worry free?
Third:  His world did you see/watch carefully?