Karla Cook writes in tomorrow's New York Times that the Peanut Corp of America-linked Salmonella outbreak's reach has not been limited to multi-national companies:

Small businesses in all corners of the United States bought potentially tainted peanut products from the Peanut Corporation of America and are now part of one of the largest food recalls ever in this country. There is the chef in Las Vegas, for instance, who used them in protein bars, the packager of nuts and dried fruits in Connecticut, the cannery in Montana that sold chocolate-covered nuts and the ice cream manufacturer in New York State.

While big companies like Kellogg, Kraft and General Mills have the experience and staff to handle recalls, many small businesses have never had to deal with anything like this.
Some have had to keep employees on overtime or hire additional help to handle the recall-related work — records have to be searched to identify and track products, and replacement products manufactured. And company officials say they are spending a lot of time reassuring their customers.
“It’s not our fault this recall went through,” said Tom Lundeen, who co-owns Aspen Hills Inc., in Garner, Iowa, which makes frozen cookie dough for fund-raisers. “We do everything correct and we have an incredibly high level of quality control, and we still have to pay for the mistakes of P.C.A.”

Yep, exactly - this outbreak has demonstrated the complexity and interconnectedness of the food system -- which has largely been built on trust in suppliers or the results of their third-party audits.

Jenny Scott, a microbiologist and vice president of science policy and food protection for the Grocery Manufacturers Association, a trade group in Washington, said small businesses need to know their suppliers’ food safety culture and practices, and whether the suppliers are capable of doing the right thing. Last week, she helped teach a Web seminar for 60 participants, “The Ingredient Supply Chain: Do You Know Who You’re in Bed With?” 

Like it was straight out of the pages of barfblog -- although trying to assess the food safety culture and supplier practices is difficult, it's not impossible. Creating and fostering the openess and transparency of food production through marketing food safety, with companies opening their doors can help buyers make decisions.

Benjamin Chapman, food safety extension specialist at North Carolina State University in Raleigh, went further. “If you’re in the peanut butter industry, you need to be thinking about salmonella,” he said. Learning about suppliers is challenging when the supplier is not local, and the layers of the national food system are difficult to pierce.

The New York Times is reporting the peanut processing plant at the center of a salmonella outbreak that has killed seven and sickened over 500 in 43 American States and Canada had “a history of sanitation lapses and was cited repeatedly in 2006 and 2007 for having dirty surfaces and walls and grease residue and dirt build-up throughout the plant, according to state health inspection reports.” ...

The inspection reports were provided by Georgia officials in response to a request made by The New York Times under the state’s open records act. State officials said they could not release two recent inspection reports from 2008 because of the ongoing investigation into the plant. ...

Inspections of the plant in Blakely, Ga., by the state agriculture department found areas of rust that could flake into food, gaps in warehouse doors large enough for rodents to get through, unmarked spray bottles and containers, and numerous violations of other practices designed to prevent food contamination. The plant, owned by Peanut Corporation of America of Lynchburg, Va., has been shut down.

Kellogg has asked stores to halt the sales of some of their peanut butter snacks as it was announced that one of their suppliers is Peanut Corp. of America. 

The items include toasted peanut butter sandwich crackers, peanut butter and jelly sandwich crackers, cheese and peanut butter sandwich crackers, and peanut butter-chocolate sandwich crackers.

This connection might be what was missing for many of the outbreak victims who have not been associated with eating peanut butter.  Maybe they had some peanut butter snacks? I'm sure the state and federal epidemiologists will be/have been looking at this link.

From the press release:

"PCA is one of several peanut paste suppliers that the company uses in its Austin® and Keebler® branded peanut butter sandwich crackers.

Kellogg Company's investigation has not indicated any concerns, nor has the Company received any consumer illness complaints about these products. Nonetheless, Kellogg Company is taking precautionary measures including putting a hold on any inventory in its control, removing product from retail store shelves, and encouraging customers and consumers to hold and not eat these products until regulatory officials complete their investigation of PCA and Kellogg provides further information as to the resolution of this issue.

With 2007 sales of nearly $12 billion, Kellogg Company is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, and meat alternatives."

Good move by Kellogg for sure. If one of your suppliers is suspect, or has been linked to illnesses, take a look at where that product might have been used and figure out whether the risk has made it to your customers.

In a local connection for me, it was reported by ABC 11 here in Raleigh that the sandwich crackers on hold are solely produced at a plant in Cary, North Carolina. The FDA isn't saying whether they are inspecting the Cary plant.