Procter & Gamble is gunning for me.

With two dogs, two cats, hardwood floors, a 1-year-old and a wife who watches the Dog Whisperer on TV, I’m the target demographic for P&G’s new campaign to replace mops and brooms with Swiffer products, featuring celebrity spokesthingy Cesar Millan.

The New York Times reports that Swiffer, the 11-year-old Procter & Gamble brand, is hiring Mr. Millan to help with a different sort of behavior modification: getting consumers to forgo traditional floor cleaning devices and buy Swiffer products.

“Mops and brooms are really what we’re going after,” said Marchoe Northern, a Swiffer brand manager, adding that women were the target consumers. “It’s really about habit adaption at first — getting the Swiffer in her house — and then habit formation.”

P&G: I’m not a woman. I’m your target. Stop being so sexist.
 

An elderly dog in Atlanta, Georgia has passed on following consumption of Austin-brand peanut butter crackers recalled during the current Salmonella outbreak.

The outbreak, linked to Peanut Corp. of America’s peanut paste and related products, is responsible for at least seven (human) deaths, nearly 500 illnesses (over 100 of which have been hospitalized), and reported illness in pets.

Atlanta Dogs Examiner reports the dog, Ozzie, ate Austin brand peanut butter crackers a few days before their recall was announced.

Like some other pet owners, Bert Kanist of Atlanta gave his dogs human food as treats, and his dog Ozzie loved peanut butter crackers. He ate two packages of them, became ill the next day, and succumbed to the illness within 24 hours.

Now Mr. Kanist reports that he's getting the run-around from both government agencies and from Kellogg’s, the owner of Austin brands. Because his dog's body was cremated, a necropsy can't be performed, but testing for the presence of salmonella is being done on peanut butter crackers from the same case as the one the suspect crackers were from.

Dog treats are included in the recall, and a full list of recalled products is available on the FDA website at: http://www.fda.gov/oc/opacom/hottopics/Salmonellatyph.html.
 

I’ve just started my first year of veterinary school, and after only two days into the program, I’ve been contacted by at least five pet food companies touting their premium pet food that is healthy for pets and tasty as well.  I suppose that pets enjoy the variety of flavors, but a new study from Australia suggests it’s doing more harm than good.

Deakin University scientist Dr Giovanni Turchini has discovered an estimated 2.48 million tonnes of forage fish - a limited biological resource - is consumed by the global cat food industry each year.

This puts cats ahead of people as far as consumption rates go; pet cats are eating an estimated 13.7 kilograms of fish a year, which far exceeds the Australian average (human) per capita fish and seafood consumption of around 11 kilograms.

Just as obesity has become a major epidemic among Americans, it is also an epidemic among pets.  These tasty canned foods with enticing flavors such as “shredded yellowfin tuna fare” only encourage pets to grow wider around the belly all while pet food companies continue to cook up new ideas for making cats want their food.

What happened to cats eating regular dry food?  Though, even the dry food goes overboard for Fancy Feast, which touts three different flavors for the finicky cat.  With the slogan of “A bowl full of ‘I love you,’” Fancy Feast has definitely gone overboard in pampering cats.  If you love your pet, then why are you feeding it a high-fat meal?

The luxury products containing fish unfortunately are contributing to the overfishing problem worldwide.