Produce

  • Posted: January 24th, 2012 - 10:47pm by Doug Powell

    Tomorrow’s USA Today runs competing editorials on the value of food safety audits, with the editorial board coming out swinging referring to the listeria-in-cantaloupe mess that killed at least 30 last year: “You'd think that the deadliest food-borne outbreak in nearly 90 years would change the way business is done in the produce industry. No such luck.”

    “The first line of defense remains independent auditors hired by food producers to monitor their performance, much as companies hire outside auditors to certify their financial statements. But just six days before the Colorado outbreak, Jensen's auditor gave the company stellar ratings.

    “The system has an inherent conflict of interest: While retailers generally require audits before buying from a supplier, the suppliers often hire and pay the auditors who evaluate them. It's like authors hiring their own book reviewers. A similarly flawed system contributed to the nation's 2008 financial meltdown.

    “In 2009, another major auditing firm, AIB International, gave the Peanut Corp. of America a ‘superior rating’ at its Texas plant even as it was churning out salmonella-tainted peanut paste. PCA'S products ultimately sickened 600 people and might have killed as many as nine.

    “If retailers paid for audits, as a few do, there'd be more incentive for impartial audits. Retailers could also demand that auditors be assigned randomly to jobs from a pool. That, too, would reduce the conflicts.

    “Outbreaks of food-borne illness have prompted change in the past, but only when industries have stepped up to take responsibility.”

    The contender or defenderer, Bob Whitaker, chief science and technology officer for the Produce Marketing Association, writes “food safety has always been the highest priority for the people who grow, ship and sell our nation's fresh fruits and vegetables. Recognizing there is no one solution, we take a holistic approach to food safety, constantly strengthening best practices, identifying knowledge gaps, creating new guidance on growing, handling and processing, and developing new ‘field to fork’ training programs.”

    Point for the editorialists on writing effectiveness.

    “It is already standard industry practice to rotate auditors to avoid potential familiarity issues. In some cases, it's the buyer who actually chooses a grower's auditing firm.”

    Another point.

    “The concerns about objectivity also assume that the only goal of the grower paying for the audit is to achieve a passing grade. Nothing could be further from the truth.”

    And another.

    “Audits, like other current safeguards, are one tool among many used to ensure the safety of our fresh produce. Further, audit results are routinely used to improve food safety performance.”

    What are the other tools?

    “Everyone has a role in food safety. Rather than debate the merits of a single approach, let's broaden the dialogue and work in partnership with industry, consumers and the government to set the framework to create more effective food safety solutions not only for today, but also tomorrow.”

    Whitaker's on the ropes resorting to the everyone-has-a-role routine. I have no idea how this applies to cantaloupe. He’s out.

    While failing to shed much light, having a discussion in the editorial pages of USA Today may mean more shoppers will have heard of this food safety system called audits, and ask more questions before they plunk down their money.

     

    Your rating: None (1 vote)
    Bookmark and Share
  • Posted: January 20th, 2012 - 2:22am by Doug Powell

    lettuce.skull_.noro_.jpg

    If Restaurant Chain A has any sense of values and interest in consumer loyalty, it will immediately go public and say, we had a salmonella outbreak at a bunch of our restaurants, a bunch of people got sick, we’re sorry, and this is what we’re doing to fix the situation.

    Instead what the American public gets from the Centers for Disease Control is a report of a new outbreak of Salmonella Enteritidis infections was associated with eating food from a Mexican-style fast food restaurant chain, Restaurant Chain A.

    I understand CDC can’t finger a chain until it’s outed by some other group, or Chain A itself. But since this outbreak has been going on since Oct. 2011, customers of Chain A would probably have liked to know, and those customers should vote with their pocketbooks and avoid Chain A. But like so much in food safety, consumers can’t actually choose.

    CDC says data indicate that contamination likely occurred before the product reached Restaurant Chain A locations and this outbreak now appears to be over.

    As of Jan. 19, 2012, a total of 68 individuals infected with the outbreak strain of Salmonella Enteritidis have been reported from 10 states. The number of ill persons identified in each state with the outbreak strain was as follows: Texas (43), Oklahoma (16), Kansas (2), Iowa (1), Michigan (1), Missouri (1), Nebraska (1), New Mexico (1), Ohio (1), and Tennessee (1). Ill persons range in age from <1 to 79 years, and the median age was 25 years old. Fifty-four percent of patients were female. Thirty-one percent of patients were hospitalized. No deaths were reported.

    Public health officials in multiple states and CDC conducted interviews with ill persons to ask questions about exposures during the days before becoming ill. Among 52 ill persons for whom information is available, 60% reported eating at Restaurant Chain A in the week before illness onset. Ill persons reported eating at 18 different locations of Restaurant Chain A in the week before becoming ill. A total of 3 locations were identified where more than one ill person reported eating in the week before becoming ill. This finding indicates that contamination likely occurred before the product reached Restaurant Chain A locations.

    CDC and public health officials in multiple states conducted an epidemiologic study by comparing foods eaten by 48 ill and 103 well persons. Analysis of this study indicates that eating at Mexican-style fast food Restaurant Chain A was associated with illness. Ill persons (62%) were significantly more likely than well persons (17%) to report eating at Restaurant Chain A in the week before illness.

    No specific food item or ingredient was found to be associated with illness due to common ingredients being used together in many menu items. However, among ill persons eating at Restaurant Chain A, 90% reported eating lettuce, 94% reported eating ground beef, 77% reported eating cheese, and 35% reported eating tomatoes. The epidemic curve seen in the outbreak is consistent with those observed in past produce-related outbreaks—with a sharp increase and decline of ill persons that spanned one-to-two months. Ground beef was an unlikely source due to the handling and cooking processes used by Restaurant Chain A.

    The U.S. Food and Drug Administration (FDA) used information on supply truck delivery routes and schedules to try to identify potential foods associated with reports of illness. FDA collected and analyzed paper and electronic shipping records of suspected foods and various other food products shipped by a food distribution center to Restaurant Chain A locations. After reviewing these records, FDA found locations where more than one ill person reported eating in the week before becoming ill were on two separate trucking routes. Comparison of records from suspected foods received by these locations revealed no commonalities across a variety of suppliers. Despite these additional efforts, no further information was available to assist in identifying a single food item.

    Your rating: None (1 vote)
    Bookmark and Share
  • Posted: January 11th, 2012 - 3:43pm by Doug Powell

    There were 16 multistate outbreaks of foodborne illnesses in the U.S. in 2011, with five of them involving fresh produce, according to the Centers for Disease Control and Prevention’s annual year in review.

    Coral Beach of The Packer reports fresh produce involved were: romaine lettuce, cantaloupes (two outbreaks), whole papayas and alfalfa and spicy sprouts. Two outbreaks were related to nuts, one involving Turkish pine nuts and the other involving hazelnuts. Lists for recent years are on the CDC’s website.

    According to the CDC, 2011 was the most active year in recent history for foodborne illness outbreaks that crossed statelines. In 2010 there were 12, four of them involving fresh produce: alfalfa sprouts (two outbreaks) and shredded romaine lettuce. The other case involved an unnamed Mexican fast food restaurant chain that served a variety of items, including several fresh produce commodities.

    Your rating: None (1 vote)
    Bookmark and Share
  • Posted: January 10th, 2012 - 9:10pm by Doug Powell

    cantaloupe.salmonella.jpg

    There’s plenty of swarminess to go around in a new report by the U.S. House of Representatives Energy and Commerce Committee on the listeria-in-cantaloupe outbreak of 2011.

    That’s what happens when 30 (or 31) people are killed, 1 suffers a miscarriage and at least 146 are sickened from eating some fruit.

    The report concludes the outbreak could have been avoided if Jensen Farms of Colorado had maintained its facilities in accordance with existing guidance from the U.S. Food and Drug Administration (FDA), which is not mandatory.

    This is nothing new. FDA has been issuing guidance on how to produce safe produce since 1998 and, like spinach and leafy greens and tomatoes, cantaloupe growers now have to act like, oh, we didn’t know.

    Fortunately, the vast majority of cantaloupe growers do know how to produce safe product. But any commodity is only as good as its worst performer. Which is why verification matters, and once again, audits, as currently designed, aren’t up to the task.

    Not mentioned in the report is the devastating effect the outbreak had on individuals, families, other growers and the flaws in relying on others – in food safety they’re called auditors -- to check things out.

    Here’s what the various players told the Congressional investigators:

    FDA officials cited several deficiencies in Jensen Farms’ facility, which reflected a general lack of awareness of food safety principles and may have contributed to the outbreak, including:

    • condensation from cooling systems draining directly onto the floor;
    • poor drainage resulting in water pooling around the food processing equipment;
    • inappropriate food processing equipment which was difficult to clean (i.e., Listeria found on the felt roller brushes);
    • no antimicrobial solution, such as chlorine, in the water used to wash the cantaloupes; and,
    • no equipment to remove field heat from the cantaloupes before they were placed into cold storage.

    FDA emphasized to Committee staff that the processing equipment and the decision not to chlorinate the water used to wash the cantaloupes were two probable causes of the contamination.

    Primus Labs has audited Jensen Farms during the course of Jensen Farms’ relationship with Frontera Produce, beginning in 2003. Primus Labs hired a subcontractor, Bio Food Safety, Inc., to conduct its recent audits of Jensen Farms. On August 5, 2010, Jerry Walzel, the President of Bio Food Safety, audited the Jensen Farms packing facility and gave it a 95% grade - a “superior” rating, despite finding several major and minor deficiencies.

    One precaution that Jensen Farms took in 2010, which it dropped in 2011, was to use an antimicrobial solution, such as chlorine, in the cantaloupe wash water. The front page of the August 2010 audit stated, “[t]his facility packs fresh cantaloupes from their own fields into cartons. The melons are washed and then run through a hydro cooler which has chlorine added to the water. Once the product is dried and packed into cartons it is placed into coolers.” After the August 2010 audit was completed, one of the Jensen brothers informed Mr. Walzel that they were interested in improving their processes. According to Jensen Farms, in response to this inquiry, Mr. Walzel indicated that they should consider new equipment to replace the hydrocooler the farm used to process cantaloupe. Mr. Walzel stated that the hydrocooler, with its recirculating water, was a potential food safety “hotspot,” and advised them to consider alternate equipment. Based on his comments, and input from a local equipment broker, Jensen Farms purchased and retrofitted equipment previously used to process potatoes.

    The Jenson brothers stated that they changed from the hydrocooler to the new food processing equipment in an attempt to strengthen their food safety efforts.
    Jensen Farms stated that they contracted with Primus Labs to perform an audit in July 2011. Again, Primus Labs subcontracted with Bio Food Safety to conduct the audit. Mr. Walzel did not conduct this audit; a new auditor from Bio Food Safety, James Dilorio, conducted the audit on July 25, 2011, and, after spending approximately four hours inspecting the facility, gave Jensen Farms a 96% grade - again a “superior” rating. Despite this high rating, Mr. Dilorio identified several deficiencies, including three “major deficiencies”: (1) wood (which can house bacteria and cause splinters) covered the unloading and packing tables, (2) lack of hot water at hand washing stations, and (3) doors left open during operating hours, potentially allowing pests to enter the facility.

    Jensen Farms noted that it received a visit from a representative of Frontera Produce, its distributor, shortly before the 2011 audit. According to the Jensen brothers, this representative provided them with advice about preparing for the audit, but did not note any problems. Jensen Farms informed Committee staff that quality control representatives from various retailers have visited the farm as well. The Jensen brothers stated that based on these inspections and their prior food safety record, they had no concerns about their operations prior to the recent outbreak.

    Will Steele and Amy Gates, the CEO and executive vice president of Frontera Produce, told Committee staff that they had visited Jensen Farms to inspect its facilities and provide business advice and both were critical of the current standards for third-party audits and had concerns about inadequate standards.
    Ms. Gates indicated that there is “no industry standard for validation points” after an audit, while Mr. Steele stated that “this is the industry standard. I’ve always believed there’s got to be more validation points. This case clearly demonstrates that.”

    Robert Stovicek, president of Primus Labs told Committee staff that his company’s role is to conduct an impartial assessment of a client’s operations and provide its findings to the client. He stated that the audits are intended to assess whether the client’s operations are in compliance with current baseline industry standards—not to improve those standards or push a client towards best practices. Mr. Stovicek said that Primus Labs would “be a rogue element if they tried to pick winners and losers” by holding industry to higher standards. He also said that Primus Labs did not have the “expertise to determine which best practices should be pushed by the industry.”

    Jerry Walzel, the president of Bio Food Safety, told the Committee that – consistent with Primus Labs policy – the audits only deducted from the score if a method or technique was inconsistent with FDA regulations; they did not deduct from the score if FDA guidance was not being followed. … He stated that Bio Food Safety auditors were “roped in by regulation and Primus training,” and that “guidelines are opinions…. regulations are law.”

    Additionally, he noted, “we are not supposed to be opinionated on this, we are supposed to go by FDA’s regulations… FDA should have mandated that you cannot sell cantaloupes that have not been sanitized.”

    According to Frontera Produce, in response to the outbreak, many major retailers have already instituted end-product testing of cantaloupe to identify Listeria, Salmonella and other pathogens. Frontera Produce officials also informed Committee staff that retailers and industry groups are studying the possible implementation of additional checks at different critical control points in the supply chain, including risk-based assessments and sample testing. Primus Labs noted, and FDA confirmed, that buyers will immediately start requiring auditors to take environmental swabs while auditing food facilities.

    Democrats on the House Energy and Commerce Committee, including Rep. Diana DeGette of Denver, also asked the FDA to step up regulation of outside auditors, who they say bring numerous "conflicts of interest" to the food safety system. Excerpts from their letter are below:

    The investigation identified significant problems with the third-party inspection system used by growers and distributors to ensure the safety of fresh produce, This auditing system is often the first and only line of defense against a deadly foodborne disease outbreak. …

    Our investigation reveals some of the reasons why: the auditors' findings were not based on the practices of the best farms and failed to ensure that the producer met FDA guidance; the auditors missed or failed to prioritize important food safety deficiencies; the auditors lacked any regulatory authority and did not report identified problems to the FDA or other state or federal authorities; the auditors did not ensure that identified problems were resolved; and the auditors provided advance notice of site visits and spent only a short period of time on-site. It also became apparent in the investigation that the auditors had multiple conflicts of interest.

    The problems identified in the audits of Jensen Farms are similar to those that the Committee identified in food safety investigations in 2009 and 2010. In 2009, following the Salmonella outbreak in peanut butter products sold by the Peanut Corporation of America (PCA), a Committee investigation revealed that a private, for-profit auditing firm gave the company glowing reviews (step forward American Institute of Baking). The auditor, AlB, was selected by PCA, it was paid by PCA, and it reported to PCA. The auditor awarded a "superior" rating to the company’s plant. Six months after the audit, PCA's products killed nine people and sickened 691 people .

    In 2010, the Committee's investigation into an outbreak of Salmonella in eggs produced by Wright County Egg revealed the same problems with third-party audits. Following the outbreak, federal officials inspected Wright County Egg facilities and found serious violations of food safety standards, including barns infested with mice, chicken manure piled eight feet high, and uncaged hens tracking through excrement. There were very different results when Wright County Egg farms were inspected by AlB. AlB gave Wright County Egg an award two months before the outbreak, rating them "superior" and awarding the company a "recognition of achievement.”

    Weaknesses in third-party auditors represent a significant gap in the food safety system because the auditors are often the only entities to inspect a farm or facility. … Like it or not.our food safety system relies heavily on third party auditors to identify dangerous practices and prevent contaminated foods from reaching the market.

     

    Your rating: None (2 votes)
    Bookmark and Share
  • Posted: January 10th, 2012 - 5:27am by Doug Powell

    For years, my friend Steve would ask, when did you stop caring, as I let in another goal during pick-up hockey.

    Steve, it was probably as an 11-or-12-year-old when I went to Quebec City to play in the Quebec International Pee-Wee Hockey Tournament.

    Fellow Brantford, Ontario (that’s in Canada) native, Wayne Gretzky had dazzled the crowds in Quebec a couple of years earlier, so we showed up to a professional ice rink packed with thousands of fans expecting Gretzky-magic from the Brantford boys.

    I was awful. I started in goal, let in four goals in two periods, got pulled, and we ended up losing 6-o in our first game. Tournament over.

    I didn’t care.

    The train ride, the staying with the people who spoke some weird version of French, drunk parents quaffing roadside liquor shots in -20C weather as we went down the fancy snow slide outside the fancy hotel, it was all great, and I decided I wasn’t going to make the NHL after all.

    The Quebec Produce Marketing Association has signed on as an official sponsor the tourney this year, to highlight the role of fresh fruits and vegetables in an active lifestyle, which is great, but I’m not sure anyone will care.

     

    Your rating: None (2 votes)
    Bookmark and Share
  • Posted: January 7th, 2012 - 4:02pm by Doug Powell

    When should the consuming public be informed a food may make them barf? Under what conditions should a food be recalled or pulled from commerce? What guidelines exist that can be publicly scrutinized and improved?

    Another confusing chapter to the when to go public saga was added when Arizona-grown lettuce was pulled from some supermarkets in late Dec. after lettuce from a nearby field tested positive for salmonella.

    Mike Hornick of The Packer writes that Growers Express’ decision to pull iceberg lettuce from the market after a nearby field tested positive for salmonella appears to be an unprecedented food safety step, but many peers agreed with the company’s “abundance of caution.”

    Chief executive officer Jamie Strachan said on Jan. 5, “Our response is in line with what any other responsible company would do. We have a responsibility to protect public health, and it is always better to err on the side of caution.”

    The Kroger retail chain publicized the withdrawal, which led to no known illnesses, New Year’s weekend, and it was picked up in many consumer media outlets.

    Joe Pezzini, chief operating officer of Castroville, Calif.-based Ocean Mist Farms and a California Leafy Greens Marketing Agreement board member, said he doesn’t remember a similar case, but details set instances apart.

    “What it does speak to is the really heightened precaution companies are taking regarding any possible risk of contamination. Every business in that situation is going to have to assess that for themselves. You’d really have to know the details and come to a conclusion on what the prudent reaction is.”

    Hank Giclas, senior vice president for science and technology at Western Growers, Irvine, Calif., agreed.

    “It’s a hard decision to make, and to make it means they’re acting in the public interesd. There must have been compelling information to withdraw the product. If you believe there may be potential for your product to be contaminated, it’s the responsible thing to withdraw or hold it.”

    “We are not immediately aware of any other farms taking this precaution, but that doesn’t mean it hasn’t happened,” said Sebastian Cianci, spokesman for the Food and Drug Administration.

    Your rating: None (2 votes)
    Bookmark and Share
  • Posted: January 4th, 2012 - 4:25am by Doug Powell

    If people who write in ALL CAPS are compensating by yelling, people who stress points by writing in italics or excessive use of quotations are compensating for boredom. To paraphrase Strunk and White, let the reader decide what is truly exclamatory and what needs to be emphasized; words, not formatting, can do this.

    When people are talking, it’s called air quotes; Jon Stewart famously called them dick fingers in 2008 (video here if you’re in Canada or the U.S.). I call it bad writing.

    I also have issues with people who write, “Clearly …” and “we …”

    Clear to whom? Who’s we?

    Strunk and White agree.

    If the reader can get past the writing, a new paper in Food Control supposedly presents a new model for how fresh produce growers make decisions about food safety. I reduce the paper to: don’t care how it’s done, don’t make people barf if you provide food, and talk with growers since they’re growing the food.

    I can’t figure out how the “new model” (below) is going to make fewer people barf; guess I’m not into models.

    And it’s Powell, not Powel.

    Abstract below:

    An expert guide to understanding grower decisions related to fresh fruit and vegetable contamination prevention and control
    30.dec.11
    Food Control
    Jason Parker, Robyn S. Wilson, Jeffrey LeJeune, Louie Rivers III, Douglas Doohan
    http://www.sciencedirect.com/science/article/pii/S0956713511005664
    Abstract
    This research intends to refocus the on-farm fresh produce food safety paradigm away from an emphasis on knowledge deficit models and ready-made or tightly-coupled, reductionist solutions toward a loosely-coupled systems approach. The dynamic environment of produce farming and multi-dimensional objectives of produce growers create manifold pathways to address farm specific food safety concerns. We propose a systems approach to facilitate increased decision making of growers using farm-specific criteria to improve their efforts. Currently, social and psychological dimensions of fresh produce food safety are overlooked in program development with preference given to bio-physical knowledge and technological solutions. In this paper, we describe a comprehensive model that was developed through a formal expert elicitation and literature review for the purpose of enhancing education and policy development and improving the microbiological safety of fresh and fresh cut produce. This model illuminates the intrinsic interrelationships among farm scale, marketing practices, and the need for appropriate food safety interventions. We further discuss how this loosely-coupled systems perspective can both aid our understanding of grower-decision-making and provide a basis for developing equitable solutions to on-farm food safety issues as part of a social-psychological approach to addressing these issues.
    Highlights
    ► US farm scale diversity should be part of food safety policy recommendations. ► Experts need to be aware of their biases of produce grower decision-making. ► A grower-centered approach will enhance new policy, standards, and metrics. ► Farmer input is needed to adapt practices to farms of all scales. ► Avoid one-size-fits-all practices developed for large-scale produce production.

    Your rating: None (1 vote)
    Bookmark and Share
  • Posted: November 30th, 2011 - 12:10am by Doug Powell

    I’m still waiting for some brave food producer to start marketing food safety at retail because I don’t care if lettuce and spinach are local, natural, sustainable, and was produced without harming any animals: I do care if it has E. coli and I want to know what a brand is doing about it. At the grocery store. Where I decide what brand to buy.

    A group of Mexican produce producers is, according to The Packer, planning to invest in the issue with the Eleven Rivers Growers food safety and quality assurance label.

    And while starting with the supply chain, the group wants the labels at retail by 2013.

    “We believe that we will have 22 or 23 producers (under the label),” said Fernando Mariscal, cooperative representative. “Most important, we are expecting to have production around 40 million 25-pound boxes for this winter season.

    "We’ll start the process with weekly inspections that are not going to be announced,” Mariscal said.

    The unannounced part is good, but Eleven Rivers is going to rely on third-party auditors like Primus Labs or Scientific Certification Systems, or anyone who can meet the standards, which could be bad. Better to have some in-house expertise to make use of the audits are really create a strong food safety culture, one strong enough and backed up with date to support safety claims at retail.

    Grower-shippers pay about five cents a box for the labels. Those who pass the inspections will add Eleven Rivers Growers to their existing labels. Any who fail lose the label until the causes are addressed.

    For now, the label will only go as far as the pallet level — basically, a 4-inch tape around pallets.

    “It’s our aim to reach the supply chain this year,” Mariscal said.

    “Next year we hope to reach the final consumer, label each box and be present at the supermarkets.”

    Because of that limit, the cooperative will push to keep pallet quantities together.

    “We’re trying to show that pallet has been carefully monitored from crop to distribution, that it’s been well-handled all the way. Because some of the shipments will go to other suppliers, like terminal markets or brokers, we have to be sure it remains within its quality conditions.”

    Commodities include a mix of tomatoes, bell peppers, chilies, cucumbers, eggplant, green beans and squash. Plans call for adding more crops over time.

    Among the participating members in the nonprofit cooperative are Del Campo y Asociados; Tricar Sales; Triple H; Grupo GR; De La Costa; CAADES Sinaloa; Agroindustrias Tombell; Agricola de Gala; Agricola EPSA; and Agroexportadora del Noreste.

    Your rating: None (1 vote)
    Bookmark and Share
  • Posted: November 27th, 2011 - 12:18am by Doug Powell

     Woe is the California lettuce and spinach grower.

    "It was just more regulations. More inspections. More paperwork. More filings. More fees," said Chris Bunn, part of a four-generation Salinas Valley farming family. Now in his 60s, he quit two years after the 2006 outbreak. "I miss it terribly," Bunn said. "It was a wonderful business."

    Deborah Schoch, a senior writer at the California HealthCare Foundation Center for Health Reporting, writes in the Mercury News today that five years after their healthy-looking green fields became the epicenter of a national food disaster, farmers in the Salinas Valley are still working to regain something even the most bountiful harvest can't ensure: the public's trust.

    They are doing their best to rebound after investigators linked spinach grown and bagged here to a deadly E. coli strain that would kill three people, sicken 206 more and shake the nation's faith in California leafy greens. So far, they have succeeded in avoiding another major outbreak.

    Last year, Monterey County produced spinach worth $127.5 million, down from $188.2 million in 2005, according to reports from the county agricultural commissioner's office.

    Salinas Valley growers and processors have retooled nearly every step in their industry -- from planting seedlings to harvesting and washing greens. They have rallied to create a state-industry pact on how to protect 14 types of leafy greens that is being held up as a national model.

    "It was the watershed moment for the produce industry," said Joe Pezzini, chief operating officer of Ocean Mist Farms in Castroville.

    Too bad it didn’t happen 10 years earlier.

    In October, 1996, a 16-month-old Denver girl drank Smoothie juice manufactured by Odwalla Inc. of Half Moon Bay, California. She died several weeks later; 64 others became ill in several western U.S. states and British Columbia after drinking the same juices, which contained unpasteurized apple cider -- and E. coli O157:H7. Investigators believed that some of the apples used to make the cider might have been insufficiently washed after falling to the ground and coming into contact with deer feces.

    Almost 10 years later, on Sept. 14, 2006, the U.S. Food and Drug Administration announced that an outbreak of E. coli O157: H7 had killed a 77-year-old woman and sickened 49 others (United States Food and Drug Administration, 2006). The FDA learned from the Centers for Disease Control and Wisconsin health officials that the outbreak may have been linked to the consumption of produce and identified bagged fresh spinach as a possible cause.

    In the decade between these two watershed outbreaks, almost 500 outbreaks of foodborne illness involving fresh produce were documented, publicized and led to some changes within the industry, yet what author Malcolm Gladwell would call a tipping point -- "a point at which a slow gradual change becomes irreversible and then proceeds with gathering pace"(http://en.wikipedia.org/wiki/Tipping_Point) -- in public awareness about produce-associated risks did not happen until the spinach E. coli O157:H7 outbreak in the fall of 2006. At what point did sufficient evidence exist to compel the fresh produce industry to embrace the kind of change the sector has heralded since 2007? And at what point will future evidence be deemed sufficient to initiate change within an industry?

    In 1996, following extensive public and political discussions about microbial food safety in meat, the focus shifted to fresh fruits and vegetables, following an outbreak of Cyclospora cayetanesis ultimately linked to Guatemalan raspberries that sickened 1,465 in 21 U.S. states and two Canadian provinces (U.S. Centers for Disease Control and Prevention, 1997), and subsequently Odwalla. That same year, Beuchat (1996) published a review on pathogenic microorganisms in fresh fruits and vegetables and identified numerous pathways of contamination.

    By 1997, researchers at CDC were stating that pathogens could contaminate at any point along the fresh produce food chain -- at the farm, processing plant, transportation vehicle, retail store or foodservice operation and the home -- and that by understanding where potential problems existed, it was possible to develop strategies to reduce risks of contamination. Researchers also reported that the use of pathogen-free water for washing would minimize risk of contamination.

    Yet it would take a decade and some 29 leafy green-related outbreaks before spinach in 2006 became a tipping point.

    What was absent in this decade of outbreaks, letters from regulators, plans from industry associations and media accounts, was verification that farmers and others in the farm-to-fork food safety system were seriously internalizing the messages about risk, the numbers of sick people, and translating such information into front-line food safety behavioral change.

    Today, according to  Schochmajor food and retail chains, from McDonald's to Walmart, want proof that their lettuce is as clean as any natural product can be.

    That means no cattle grazing uphill from a spinach farm, no roaming wild pigs, no farm crews without hairnets or gloves, no missing reports.

    Some food chains even send inspectors unannounced.

    "They'll be the Toyota Camry with the Hertz sticker on the edge of the field, looking with binoculars," said Mike Dobler, 50, a third-generation grower who works with his family on a large-scale vegetable farm based in Watsonville.

    "They're looking to see if you're doing what you say you're doing," Dobler said.

    Before September 2006, he said, "we were taken at our word, and nobody asked."

    Actually, lots of people asked, including FDA, state public health types, journalists, lawyers and academics. Growers apparently just didn’t pay attention.

    A table of leafy green related outbreaks is available at http://bites.ksu.edu/leafy-greens-related-outbreaks (they didn’t all originate with California produce, but lots did).

    Your rating: None (1 vote)
    Bookmark and Share
  • Posted: November 24th, 2011 - 5:56pm by Doug Powell

    roy.costa_.jpg

    How can the system of audits and marginal inspections be improved to make fresh produce safer?

    With 29 dead and 139 from listeria in cantaloupe, the question has taken on new urgency, although that cycles – many in the farm-to-fork food safety system have exceedingly poor memories once product is flowing again, with prevention soon relegated to nostalgia. Remember the outbreak of 1996? 2006? 2011? (insert date and commodity here).

    Roy Costa writes in his Food Safety & Environmental Health Blog that third party audits are best implemented when there are regulatory controls over the audited operations, thus underpinning  them.

    Costa concludes the best alternatives to improve produce safety and the third party audit process may include:

    • buyer financing and coordination of the audit;
    • unannounced audits;
    • Food and Drug Administration involvement in the third party audit process including training and oversight;
    • risk-based frequencies of regulatory compliance inspections, 2nd and 3rd party audits, and reassessments based on severity;
    • transparency of all audit and inspection findings by all concerned;
    • validated microbial standards; and,
    • expanded use of 1st and 2nd party audits.

    The complete article is available here.

    Your rating: None (2 votes)
    Bookmark and Share