No soup for you: Cafe for sale after cockroach infestation found

Perhaps one of the most popular Seinfeld episodes, The Soup Nazi, best sums up the feelings at a Sacramento, California soup cafe after a recent inspection discovered a cockroach infestation.

FOX40 News reports,

The owner of a popular soup cafe has put a "For Sale" sign in the window of his restaurant after Sacramento health officials shut it down Wednesday.

La Bonne Soup Café was shut down Wednesday morning during a routine health inspection after a cockroach infestation was discovered. Previously, the restaurant had been inspected with a clean bill of health.

Does the grade meet consumer expectations?

One of the factors that make for a successful restaurant inspection grading system is consumer confidence in the system. Do consumers feel the grade accurately represents the risk associated with dining at a particular establishment? If the answer is no, it’s unlikely the system will be used to its full potential. Sure, there will always be consumers that don’t notice (or care) about the inspection grade in an establishment window; but consumers who do care, and want to use the system, should feel it is reliable.

The Press-Enterprise Online reports that in San Bernardino or Riverside, CA counties the “A” card at an establishment may not mean what consumers think it means.

An "A" placard hanging in the window doesn't necessarily reflect a sparkling-clean kitchen…San Bernardino County unveiled its retooled Department of Environmental Health Services Web site, where you can check restaurant inspection reports online.

[In both counties] restaurants can get A grades even if they had unsanitary kitchens when the inspector showed up.

The Cheesecake Factory in Riverside, for example, got an A grade on July 7, even though the inspector found food that wasn't being kept at the proper temperature to inhibit bacterial growth. Applebee's Neighborhood Grill & Bar in San Bernardino, when it was inspected April 16, got an A grade despite having food-contact surfaces that weren't clean and sanitized.

But those violations were immediately corrected. When inspectors find critical health hazards like those, they don't leave until the problem is fixed. If a serious hazard can't be corrected on the spot, the restaurant is closed, program managers in both counties told me in separate phone interviews.

Riverside County also retooled its online restaurant-grading information. Since June, it has been possible to view inspection reports back to April 2008.
San Bernardino County allows you to see restaurants' inspection histories back to October 2004 online. (Riverside County plans to add prior-year inspections.)

Riverside and San Bernardino counties use the A, B, C letter grade system, pictured right.
 

Produce in public: Spinach, safety and public policy

That’s the title of a book chapter that’s just been published and attempts to answer the question: what does it take for farmers, processors and retailers to pay attention to food safety risks – in the absence of an outbreak?

Last week, trade magazine The Packer did a story about Earthbound Farms, the producer of E. coli O157:H7 tainted-spinach in 2006, which quoted president Charles Sweat as saying,

“Now that we are three years beyond that, it’s almost always hard to go back and put our mind where it was in 2005 and 2006 because we know so much more today than we knew then.”

What Ben Chapman, Casey Jacob and I asked in the book chapter is, why didn’t companies like EarthBound know a lot more about microbial food safety before over 200 became ill and four died in 2006?

In October, 1996, a 16-month-old Denver girl drank Smoothie juice manufactured by Odwalla Inc. of Half Moon Bay, California. She died several weeks later; 64 others became ill in several western U.S. states and British Columbia after drinking the same juices, which contained unpasteurized apple cider -- and E. coli O157:H7. Investigators believed that some of the apples used to make the cider might have been insufficiently washed after falling to the ground and coming into contact with deer feces (Powell and Leiss, 1997).

Almost 10 years later, on Sept. 14, 2006, the U.S. Food and Drug Administration announced that an outbreak of E. coli O157: H7 had killed a 77-year-old woman and sickened 49 others (United States Food and Drug Administration, 2006). The FDA learned from the Centers for Disease Control and Wisconsin health officials that the outbreak may have been linked to the consumption of produce and identified bagged fresh spinach as a possible cause (Bridges, 2006a).

In the decade between these two watershed outbreaks, almost 500 outbreaks of foodborne illness involving fresh produce were documented, publicized and led to some changes within the industry, yet what author Malcolm Gladwell would call a tipping point -- "a point at which a slow gradual change becomes irreversible and then proceeds with gathering pace" (http://en.wikipedia.org/wiki/Tipping_Point) -- in public awareness about produce-associated risks did not happen until the spinach E. coli O157:H7 outbreak in the fall of 2006. At what point did sufficient evidence exist to compel the fresh produce industry to embrace the kind of change the sector has heralded since 2007? And at what point will future evidence be deemed sufficient to initiate change within an industry?


We conclude:

Ultimately, investigators showed that the E. coli O157:H7 was found on a transitional organic spinach field and was the same serotype as that found in a neighboring grass-fed cow-calf operation. These findings, coupled with the public outcry linked to the outbreak and the media coverage, sparked a myriad of changes and initiatives by the industry, government and others. What may never be answered is, why this outbreak at this time? A decade of evidence existed highlighting problems with fresh produce, warning letters were written, yet little was seemingly accomplished. The real challenge for food safety professionals, is to garner support for safe food practices in the absence of an outbreak, to create a culture that values microbiologically safe food, from farm-to-fork, at all times, and not just in the glare of the media spotlight.

Powell, D.A., Jacob, C.J., and Chapman, B. 2009. Produce in public: Spinach, safety and public policy in Microbial Safety of Fresh Produce: Challenges, Perspectives, and Strategies ed. by X. Fan, B.A. Niemira, C.J. Doona, F.E. Feeherry and R.B. Gravani. Blackwell Publishing.

Salmonella not your fault? Prove it

The Associated Press reports that certain packages of Kowalke Organics alfalfa spouts are being recalled due to possible salmonella contamination.

The California Department of Public Health said the packages were mostly distributed at Gelson's and Whole Foods grocery stores in Southern California. According to Kowalke's owner, Mike Matthews, only one package purchased in a store as part of a "secret shopping" investigation by state agents tested positive for salmonella, and it had a sell-by date of June 21.

The health officials "looked at our paperwork and we're 100 percent clean. The test we have for that batch was negative," Matthews said. "Since we know it was clean when it left our truck, the only way that it could have happened was in cross-contamination down the line in the store."

Officials disagreed with that deduction—and solitary test result (which came from a sample on Kowalke's premises, according to Matthews, and not on the truck)—and recommended a recall of all of Kowalke’s sprouts with sell-by dates from June 18 to June 30. Public health spokesman Al Lundeen said most sprout contamination comes from seeds, so all the products that were grown from that seed lot should be recalled.

Cross-contamination at retail is certainly a possibility. I’d be more apt to believe it, though, if I knew more about the testing procedure, and perhaps found out that more than one sample was tested per batch. With the limited information Matthews has provided, I have to agree with the health officials’ recommendation to issue a broader recall.

If you’ve got a food safety plan in place, tell the public about it—all of it. The public can always handle more information about food safety, not less.
 

Outstanding achievement in the leafy greens field of excellence

There must be awards for everything.

Whenever a university or company talks about recreating itself to be more excellent, I’m reminded of Homer Simpson winning the First Annual Montgomery Burns Award for Outstanding Achievement in the Field of Excellence.

Homer is awarded $2,000 and agrees to loan the money to his bitter half-brother, Herb Powell (no relation) who becomes rich again by making a machine to translate a baby's babbling into actual English. Amy figures she’s already mastered the sounds of baby Sorenne and can differentiate the cries for “I need to be fed” and “I just had a huge dump.”

With that in mind, California Governor Arnold Schwarzenegger was honored yesterday with the California Leafy Greens Marketing Agreement “Golden Checkmark” Award for his leadership and support of mandatory government inspection of food safety systems within the produce industry. 

Joe Pezzini, a leafy greens farmer and chairman of the California Leafy Greens Marketing Agreement Board said that with the creation of the California Leafy Greens Marketing Agreement, a system is now in place which involves mandatory government inspections to ensure food safety practices are being followed by California leafy greens farmers.  Since the LGMA’s inception in April 2007 nearly 1,000 audits of California leafy greens farms have been conducted by government inspectors. 

The same government inspectors that visited Peanut Corporation of America in Georgia? Or William Tudor’s butcher shop in Wales?

I thought it was the producer’s job to provide a safe product, not the babysitter’s.


 

Lettuce linked to 36 ill in Michigan, 3 in Ontario, came from California

The Detroit Free Press is reporting that state agriculture officials say the tainted iceberg lettuce that has been linked to 36 E. coli O157:H7 illnesses in Michigan and 3 in Ontario originated in California before being shipped to Michigan.

Aunt Mid’s Produce of Detroit was identified as one of the local suppliers. The company immediately stopped its lettuce distribution, said Philip Riggio, chief executive officer, and had its supply and processing facilities tested by outside experts. The tests found no evidence of contamination.

The Michigan Department of Agriculture also tested Aunt Mid’s lettuce, with no findings of E. coli, but, “we never had product available that was tested from the outbreak timeframe, primarily due to the perishable nature of the product we dealt with,” said Jennifer Holton, MDA spokesperson.

A Michigan State University student sickened by E. coli-tainted lettuce is suing Aunt Mid’s. Samantha Steffen of East Lansing began suffering from bloody diarrhea and was hospitalized with dehydration in mid-September.

“At this point, based on testing…I don’t believe the lawsuit has any merit,” said Riggio.

Meat served at firefighter's fundraiser source of E. coli O157:H7; sickens 27

Pamela Sage told California’s Contra Costa Times that it's hard to believe tri-tip served at a Sept. 6 benefit barbecue to support volunteer firefighters made at least 27 people sick with E. coli O157:H7.

Sage said if the bacteria really did come from the meat or other food served at the event, she and the other firefighters would be glad to take responsibility for it, but the meat was handled with great care, meat thermometers were used to ensure it was done, and it was served with tongs. Sage also said the Public Health Department had acted irresponsibly in identifying the tri-tip as the source of the bacteria when officials still weren't sure.

That was two weeks ago.

On Monday, Butte County Public Health confirmed that E. coli O157:H7 grown form leftover samples of the tri-tip meat were a genetic match with samples from sick people.

Epidemiology remains a powerful tool.

Dr. Mark Lundberg, Butte County health officer said it's still not known how the cooked meat became contaminated, and it may never be known.

Food preparers at the event had the right equipment and, according to interviews, seemed to do everything right, he said, but obviously something went wrong.

When large amounts of food are prepared there is the potential for contamination, he said. It's possible the cooked meat came into contact with juices from the raw meat. Or possibly, he said, someone who helped prepare the food was sick and didn't wash his or her hands properly.


Bill Marler says an intact cut like tri-tip could became contaminated during the tenderizing process.
 

Schwarzenegger vetos Calif. raw milk bill

California Gov. Arnold Schwarzenegger has vetoed a proposal to let the state’s two raw milk bottlers bypass bacteria standards that treat raw milk like pasteurized milk, saying,

“This bill weakens food safety standards in California, something I cannot support. … Looking past the lobbying techniques, public relations campaign, and legal maneuvering in the courts, one conclusion is inescapably clear: the standard in place has kept harmful products off the shelves and California’s raw milk dairies have been operating successfully under it for the entirety of 2008.

"Based on fears with no basis in fact, the proponents of SB 201 seek to replace California’s unambiguous food safety standards for raw milk. Instead they have created a convoluted and undefined regulatory process with no enforcement authority or clear standards to protect public health.”

A table of raw dairy outbreaks is available at http://www.foodsafety.ksu.edu/articles/384/RawMilkOutbreakTable.pdf

E. coli toll linked to firefighter fundraiser in Calif. grows to 13

Butte County Health Officer Dr. Mark Lundberg said Thursday that the number of cases of E. coli amongst the 300 or so who attended a barbecue fundraiser Sept. 6 in Forest Ranch to benefit the volunteer fire department has grown to 13.

Action News reports,

One of the infected is a 6-year-old girl named Olivia.  She and her family have been sick for several days.  They learned of the E.coli outbreak on Action News at Eleven Wednesday night.  Thursday afternoon, Olivia was airlifted to U.C. Davis Medical Center in Sacramento where she will be cared for in the pediatric intensive care unit.  Her family says she was diagnosed with kidney decline, which could lead to kidney failure.

Olivia's mother, Kimberli Titus says she, her daughter and her mother have made three trips to the emergency room this week.  They have been extremely sick, and until seeing the story on Action News, they couldn't figure out what was wrong.  "She's weaker, and weaker every day and she can't even lift her head.  And she does not feel well."


The food for the BBQ was purchased from Cash-N-Carry in Chico. 

Health officials are still trying to determine what food made people sick. Among items on the menu at the barbecue were chicken, potato salad, beans, hot dogs, veggie burgers, chips and tri-tip, he said. People who became ill are being asked what they ate at the fundraiser.
 

Raw milk with campylobacter sickens at least seven across Pennsylvania

The Pennsylvania Department of Health is warning consumers who purchased raw milk from Hendricks Farm & Dairy of Telford, Montgomery County, to immediately discard the raw milk and any items made with the raw milk due to potential bacterial contamination. Raw milk is milk that has not been pasteurized.

Recently, individuals who consumed raw milk purchased from the dairy were found to have gastrointestinal illness due to Campylobacter, a bacterial infection. Since September 1, a total of seven confirmed cases of Campylobacter infection have been reported among raw milk drinkers in seven unrelated households in Pennsylvania and a neighboring state. Other individuals in these households have also experienced similar gastrointestinal illness. The investigation is ongoing.

The Department of Agriculture today suspended the farm's raw milk permit and instructed the owner to stop selling raw milk for human consumption until the permit is reinstated. The Department of Agriculture will require two raw milk samples drawn at least one day apart to be tested negative for bacterial pathogens before raw milk sales may resume.

For more information about Campylobacter, visit the Department of Health at www.health.state.pa.us or call 1-877-PA-HEALTH.

In addition to showing up in Sarah Palin’s Alaskan peas via bird poop, campylobacter was found in a sample of Grade A raw cream produced by Organic Pastures in California. Fortunately, no illnesses have been associated with the poop in raw California cream.
 

Raw milk risk

The U.S. Centers for Disease Control and Prevention report in the current issue of Morbidity and Mortality Weekly Report on Escherichia coli O157:H7 infections in children associated with raw milk and raw colostrum from cows -- California, 2006. Some highlights below:

On September 18, 2006, the California Department of Public Health (CDPH) was notified of two children hospitalized with hemolytic uremic syndrome (HUS). One of the patients had culture-confirmed Escherichia coli O157:H7 infection, and both patients had consumed raw (unpasteurized) cow milk in the week before illness onset. Four additional cases of E. coli O157:H7 infection in children who had consumed raw cow milk or raw cow colostrum produced by the same dairy were identified during the following 3 weeks. In California, intrastate sale of raw milk and raw colostrum is legal and regulated. This report summarizes the investigation of these cases by CDPH, the California Department of Food and Agriculture (CDFA), and four local health departments and subsequent actions to prevent illnesses. As a result of this and other outbreaks, California enacted legislation (AB 1735), which took effect January 1, 2008, setting a limit of 10 coliforms/mL for raw milk sold to consumers. Raw milk in several forms, including colostrum, remains a vehicle of serious enteric infections, even if the sale of raw milk is regulated.

Six cases were identified; four persons had culture-confirmed infections, one had a culture-confirmed infection and HUS, and one had HUS only. The median age of patients was 8 years (range: 6--18 years), and four of the patients (67%) were boys. The six cases identified during this investigation were geographically dispersed throughout California. All six patients reported bloody diarrhea; three (50%) were hospitalized. Illness onset occurred during September 6--24, 2006. Isolates from the five patients with culture-confirmed infections had indistinguishable pulsed-field gel electrophoresis (PFGE) patterns. The PFGE pattern was new to the PulseNet (the National Molecular Subtyping Network for Foodborne Disease) database and differed markedly from the pattern of the E. coli O157:H7 strain associated with a concurrent multistate outbreak linked to spinach consumption (1). Four of the five E. coli O157:H7 isolates were subtyped by multiple-locus variable-number tandem repeat analysis (MLVA) according to a protocol used by CDPH laboratory and were found to have closely related MLVA patterns (2).

Five of six patients reported they had consumed brand A raw dairy products in the week before their illness onset; the sixth patient denied drinking brand A raw milk, although his family routinely purchased it. Among the five patients who consumed brand A dairy products, two consumed raw whole milk, two consumed raw skim milk, and one consumed raw chocolate-flavored colostrum. Four of the five patients routinely drank raw milk from dairy A. One patient was exposed to brand A dairy product only once; he was served raw chocolate colostrum as a snack when visiting a friend. No other food item was commonly consumed by all six patients. No other illness was reported among household members who consumed brand A dairy products.

Using purchase information supplied by the patients' families, investigators determined that the patients consumed raw milk from lots produced at dairy A during September 3--13, 2006. Milk samples from these production dates were not available for testing. Fifty-six product samples from several lots with code dates of September 17, 2006, or later were retrieved from retails stores and dairy A and were tested for aerobic microflora, total coliform, fecal coliform, and E. coli O157:H7. The outbreak strain of E. coli O157:H7 was not found in any product samples. However, standard aerobic plate counts and coliform counts of collected samples with code dates of September 17 through October 9, 2006, were indicative of contamination. Colostrum samples had high standard plate counts and total coliform counts, and fecal coliform counts of 210--46,000 MPN/g. California standards limit standard plate counts for raw and pasteurized milk to 15,000 CFU/mL and total coliform counts for pasteurized milk to 10 coliform bacteria/mL. At the time of this outbreak, California did not have a coliform standard for milk sold raw to consumers. California also classifies colostrum as a dietary supplement, for which it has no microbiologic standards, rather than a milk product.

Raw milk from dairy A was the likely vehicle of transmission, but the exact mode of milk contamination in this outbreak was not determined.

Asymptomatic cows can harbor pathogens and cause human illness by shedding pathogens in untreated milk or milk products. These findings suggest that if raw milk had been subject to the same coliform standard as pasteurized milk in California, milk from dairy A might have been excluded from sale and this outbreak might have been averted.

From 1998 to May 2005, raw milk or raw milk products have been implicated in 45 foodborne illness outbreaks in the United States, accounting for more than 1,000 cases of illness (CDC, unpublished data, 2007). Because illnesses associated with raw milk continue to occur, additional efforts are needed to educate consumers and dairy farmers about illnesses associated with raw milk and raw colostrum. To reduce the risk for E. coli O157 and other infections, consumers should not drink raw milk or raw milk products.

Washing your hands, California style

Doug and I are in L.A. for a few days and I’ve appreciated the prominent handwashing signs in public and private lavatories. This one comes from the outdoor Public Restroom off the beach at the famous Gladstone’s of Malibu seafood restaurant. I read the sign when I walked into the bathroom, but when I tried to wash my hands, the water came out of the faucet in a tiny trickle. The water pressure in their indoor/private facility was slightly better but still conservative. It’s impressive to have signage that indicates all the different times when one should wash her hands, but if the facilities are lacking, there isn’t much point.

The second sign, found today at a beach café in Long Beach, CA was also interesting because the Spanish appears larger than the English part. I also like the idea that I’m breaking state law if I do not wash my damn hands before returning to work.





Diners contract norovirus at California hotel

San Mateo County Director of Environmental Health Dean Peterson said that laboratory tests revealed Thursday that 62 of about 200 people attending a Redwood City-San Mateo County Chamber of Commerce event at Hotel Sofitel on Jan. 24 were infected with norovirus.

The Examiner reports that health officials had pinpointed either the salmon or chicken, which was served as the evening’s main courses, and that nobody who chose the vegetarian entrée fell sick. Contaminated workers could have been the source.

Inspectors found evidence that the Sofitel’s staff was re-using dirty towels to wipe down tables, food being kept too hot or too cold and a dishwasher who was touching clean dishes directly after touching dirty dishes. Hotel management immediately corrected the violations.

Do happy cows make happy milk?

Are humans safer when they’re happy? Are you?
Ok. Now follow this logic…
Are cows?

I’m willing to go along with the California Cow commercial that claims “Great cheese comes from happy cows” and maybe even the only happy cows in the world come from California. Why not – the weather is nice and the people are laid-back. But does that necessarily mean their milk is safer?

In a post today on http://wewantorganicfood.com/
author, Lynn Cameron says, “If there could be a master key to safe raw milk, I think it would be contented cows.” The author contends that today, some raw milk is unsafe because some cows spend their days indoors, “living on field corn and soybeans to the degradation of their milk and the degeneration of the nation’s health.” I guess this is something akin to the cubicle complex.

Call me a skeptic, but I really need some science to back up this happy feeling. It’s nice to think that happy cows frolicking on the hill cannot produce anything bad. The author of the article rightfully makes a call to our nostalgia – to a happier time before farming was industrialized. Nostalgia is nice, but it does not make food safer. While Cameron says, “It’s not complicated science to understand that quality of life as well as diet affects cows’ milk quality,” her inability to produce that uncomplicated science leaves me completely unconvinced. This kind of thinking, that cows “raised entirely outdoors on green grass and/or hay, their milk is proven time and again greatly reduced in pathogens (bad bacteria),” has really not been proven as explained by David Renter in September 2006. “Cattle raised on diets of ‘grass, hay and other fibrous forage’ do contain E. coli O157:H7 bacteria in their feces as do other animals including deer, sheep, goats, bison, opossum, raccoons, birds, and many others.”

I’m completely in favor of good conditions and happy cows – who wouldn’t be? But even in the best conditions, microbiological contamination can happen – just as it happens in very happy homes with very content cooks. “Confinement cows” or “happy cows,” the only scientifically proven measure to reduce the risk of dangerous pathogens in milk is pasteurization.

Conspiracy alert: Safe almonds are part of big food agenda

After two salmonella outbreaks in 2001 and 2004 were traced to almonds from California farms, the Almond Board of California, the marketing agency for California's largest tree crop, decided to push for a regulation requiring nearly all almonds grown in the United States to go through a pasteurization process before they are passed on to consumers.

The new regulation applies to growers who sell more than 100 pounds per day to an entity, typically retailers and restaurants. Generally, farmer's markets and roadside stands will remain unaffected.

That exception is not enogh for some folks.  Vinicio Penate says that eating a raw almond is like eating the almond tree, stating,,

"All that strength, all that force, all that information, all the genetics. They're all there. They're just untouched."


Jean Chevalier of Taber Ranch in Yolo, whose almonds will now be pasteurized, called the regulation ridiculous, adding,

"I eat 'em raw right out of the field. I still have both legs and I'm not sick."

Judith Redmond, owner of Full Belly Farms in Capay Valley, who has grown organic almonds since 1985, said,

"The mode of industrial agriculture is that instead of addressing the cause, they deal with the problems.''


Apparently the cause is being a farm larger than an acre. And while we're all delighted to know that Chevalier still has both legs, those who have barfed on almonds in the past may prefer the pasteurization approach.

Almond board spokeswoman Marsha Venable said,

 "As an industry, we have our consumer's health and safety in mind."

Listeria found in lettuce at central Florida market

News from Orlando, where Amy and I arrived last night for some work and play, and where the Florida Department of Agriculture found traces of listeria on California lettuce at the Dr. Phillips Boulevard Fresh Market store in town.

A Fresh Market release said,  "We will continue to monitor the situation to ensure our stores are taking all necessary precautions."

Fresh Market shopper Lori Pinner said, "I really find it hard to believe. I have shopped here so much, and everything we have ever gotten has been really fresh. We've never gotten sick."

Shopper Robin Smith said, "You never know with anything. You just have to trust the store."

Recalled lettuce grown in Salinas Valley?

The Monterey County Herald is reporting tonight that two of the three lettuces in a Dole bagged salad mix recalled this week were grown in the Salinas Valley. If confirmed, it means that whatever shreds of credibility the California Leafy Greens Marketing Agreement had will vanish.

As it should.

Top-down approaches rarely work and require a lot of muscle to succeed -- and that isn't going to happen in the reality of competing government resources.

Politicos like Senator Tom Harkin or Congresswoman Rosa L. DeLauro (Conn.-3), and lobhyists like the Center for Science in the Public Interest can chatter all they want inside the Beltway but that isn't going to matter much in America's salad bowl. Especially on the farms, where E. coli O157:H7 contamination invariably begins.

Any hope that the safety of leafy greens will improve after 29 outbreaks over the past 15 years has nothing to do with calls for government inspections, new technology, or even pledges by growers to be extra super special careful. It can be found in the final report on the fall 2006 outbreak of E. coli O157:H7 in spinach (http://www.DHS.ca.gov), which sickened 205 and killed three

The first line of defense is the farm, not the consumer. Since 1998, American consumers have been told to FightBac, that is to fight the dangerous bacteria and virus and parasites found in a variety of foods, by cooking, cleaning, chilling and separating their food. Solid advice, but limited.

(Coincidentally, the FightBac folks were today congratulating themselves back in the Beltway on their consumer messaging -- yet, produce peanut butter and pet food are not consumer issues, just like the lettuce today.)

Fresh fruits and vegetables are good for us; we should eat more. Yet fresh fruits and vegetables are one of, if not the most significant source of foodborne illness today in North America. Because fresh produce is just that - fresh, and not cooked -- anything that comes into contact is a possible source of contamination. Every mouthful of fresh produce is an act of faith -- especially faith in the growers -- because once that E. coli O157:H7 or Salmonella gets on, or inside, spinach, lettuce, tomatoes, sprouts or melons, it is exceedingly difficult to remove.

In 2004, Salmonella-contaminated Roma tomatoes used in prepared sandwiches sold at Sheetz convenience stores throughout Pennsylvania sickened over 400 consumers. The FightBac folks told the public that, "In all cases, the first line of defense to reduce risk of contracting foodborne illness is to cook, clean, chill and separate."

Consumers were being told that when they stop by a convenience store and grab a ready-made sandwich, they should take it apart, grab the tomato slice, wash it, and reassemble the sandwich.
 
Which would have done nothing to remove the Salmonella inside the tomatoes. The fall 2006 outbreaks finally focused the buying public on the farm. Top-down approaches like audits and marketing agreements may appease worried buyers but do little to foster a culture on each and every farm that values microbiologically safe food.

The recommended best practices for growing safe produce need to be practiced every day on every farm. That was a key message out of the California report. New manuals, guidelines and plans are not required; what is essential is that farmers and their staff follow the already established good agricultural practices on a daily basis. Yes more research is important, yes there are new technologies to be utilized, but given that produce is being pooled from multiple growers at the packing shed, how can consumers be assured that every grower is doing what they say they are doing? Calls for mandatory government inspection is akin to mandatory restaurant inspection -- it sets a bare minimum standard, is a snapshot in time, and has little to do with future outbreaks of food poisoning.

Rules and regulations look pretty on paper. But they are not comforting to those 76 million Americans who get sick from the food and water they consume each and every year. Instead, every grower, packer, distributor, retailer and consumer needs to adopt a culture that actually values safe food.

Top down approaches to food safety are cumbersome and ineffective.

The first company that can assure consumers they aren't eating poop on spinach, lettuce, tomatoes and any other fresh produce, will make millions and capture markets.