E. coli outbreak in ground beef linked to Whole Foods Markets

When I was a graduate student at the University of Michigan, Whole Foods was adjacent to my apartment complex. It was cruel, really. I couldn’t afford to shop there very often but the food always looked so delicious, and, well, wholesome. Yesterday, however, Whole Foods Market recalled fresh ground beef sold between June 2 and August 6 for a possible contamination with E. coli O157:H7.

Seven are sick in Massachusetts and two in Pennsylvania. None in Ann Arbor, yet.

Whole Foods has successfully built its reputation on natural and organic foods with high prices to make you believe you are doing good to your body by shopping there. Personally, I shopped there for the wide array of cheeses and pâté that wasn’t available in my favorite (more affordable) grocery. This outbreak raises the question for me – why are people still getting sick from ground beef processed at Nebraska Beef Ltd. that was previously recalled? And, as Bill Marler points out, why was Whole Foods selling Nebraska Beef? He offers a list of hard-hitting questions for the elite grocery chain that touts its own high standards.

On a side note, the Whole Foods that used to be in my backyard in Ann Arbor has since become a Trader Joe’s. Whole Foods moved down the street to a much larger and fancier location.

USDA says Nebraska Beef doesn't know how to manage shit

While Nebraska Beef was busy telling church ladies they didn’t know how to safely prepare food, and telling Americans, including 50 really sick ones, that their meat had never been linked with illness, the U.S. Department of Agriculture was busy telling Nebraska Beef they didn’t know shit.

Or at least how to reduce it in Nebraska Beef products.

USDA just announced that Nebraska Beef, Ltd., an Omaha, Neb., establishment is expanding its June 30 recall to include all beef manufacturing trimmings and other products intended for use in raw ground beef produced between May 16 and June 26, totaling approximately 5.3 million pounds, that may be contaminated with E. coli O157:H7.

“FSIS has concluded that the production practices employed by Nebraska Beef, Ltd. are insufficient to effectively control E. coli O157:H7 in their beef products that are intended for grinding. The products subject to recall may have been produced under insanitary conditions.”

That’s insane. Or unsane. And why thermometers and cleanliness are a must at retail, food service and the home, cause companies like Nebraska Beef would rather blame consumers than take care of their own shop.

I feel naked without my thermometer -- when cooking

Me and Misti Crane, of The Columbus Dispatch, had a chat about all things food safety yesterday, as 18 people in Ohio and another 20 in Michigan have been stricken with the same strain of E. coli O157:H7, linked to hamburger from Nebraska Beef.

As Bill Marler pointed out last night, Nebraska Beef tried to downplay the seriousness of its recall of over 265 tons of ground beef and components when it said in a press release,

"The Company has processed over 10 billion pounds of product without a confirmed customer illness."

Not sure what confirmed means, but …

What I tried to explain with Misti was that it’s not nearly enough to expect people to just handle things safety because food safety is so simple; that pathogen loads – the sheer numbers of dangerous microorganisms on product like hamburger – need to be reduced from farm-to-fork.

If you’ve ever tried making hamburgers from scratch, you’ll know why.

The opportunities for cross-contamination -- a few of those E. coli O157:H7 moving from hamburger to hands or counters or utensils, and then somewhere else –are just overwhelming.

And if the burger does make it to the grill, it has to be cooked. As I said,

"I feel naked without a thermometer," and that brown meat is not necessarily cooked meat. "Color is just a terrible indicator. Over half of hamburger will turn brown before it's actually done.”

That’s why a risk reduction approach, beginning on the farm and right through to the fork, is essential. Especially with E. coli O157:H7.