Will PB&J as a hedgehog boost Jif sales?

An 8-year-old Wisconsin girl is heading to New York City next week to compete for a $25,000 college scholarship in a national peanut butter competition for her sandwich shaped like a hedgehog.

Jif peanut butter announced Tuesday that Alexandra Miller's sandwich created in the image of a hedgehog received enough votes in an online competition last month to earn her one of five finalist spots in the Jif Most Creative Peanut Butter Sandwich Contest (the Jif website totally sucks and I can’t find the picture; it’s also quite sexist; here’s a hedgehog, right).

The recipe, dubbed The Happy Hedgehog, places 1 tablespoon of Jif Creamy Peanut Butter and 1 teaspoon of Smucker's sugar-free red raspberry preserve between two slices of whole wheat bread. It's cut into a circle, with the edges pressed together to seal it. Ten pretzel sticks form the hedgehog quills, and almond slivers create ears with raisins for eyes and a Bugle chip for a nose. The hedgehog is complete with raspberry fruit strip feet, and green apple slices with peanut butter piped on top for grass.

Will the gimmick help sales?

Americans bought 41.8 million pounds of jarred peanut butter in the four-week period ending Feb. 21 - 13.3 percent less than in the same period the previous year, research firm Nielsen reported Tuesday.

The period's sales were the lowest of any in the three years Nielsen has tracked the U.S. food, drug, and mass merchandisers segment, which includes Wal-Mart Stores Inc., the nation's largest retailer.

Executives said last month that they were seeing weakness in Jif sales because of the outbreak, even though Jif was not affected. The company ran ads in more than 100 papers and aired national consumers saying the Jif brand is safe.

But that safety data is not publicly available. The best food producers, processors, retailers and restaurants should go above and beyond minimal government and auditor standards and sell food safety solutions directly to the public. The best organizations will use their own people to demand ingredients from the best suppliers; use a mixture of encouragement and enforcement to foster a food safety culture; and use technology to be transparent -- whether it's live webcams in the facility or real-time test results on the website -- to help restore the shattered trust with the buying public.
 

Natural Grocers defends itself against salmonella

Founded on the belief that "health should not be expensive," Natural Grocers by Vitamin Cottage grinds its own peanut butter in-store using only domestic, U.S.D.A. certified organic peanuts.

In a statement addressing Natural Grocers' connection to the outbreak of salmonella in Peanut Corp. of America peanuts, Executive Vice President and Co-Owner of Vitamin Cottage Heather Isely says,

"We are a relatively small, family-owned company that only sells carefully screened natural and organic products, and we work hard to source our products domestically because we believe in the quality controls in place in this country. We – among others – have been hurt by this one unscrupulous supplier..."

The company may have learned the hard way that natural and organic products are not invincible to foodborne pathogens.

Elsewhere in the statement, Isely says,

"[W]e trusted our government and industry food inspection process, which usually works extraordinarily well."

Since January 30, the fresh ground peanut butter made in Vitamin Cottage stores has contained peanuts from a new supplier, Hampton Farms.

"To further reassure our customers," Isely states, "we are now testing each lot of the new peanut butter stock for salmonella. We are working to find even more ways of keeping our customers safe."

Way to be proactive... now that you have to.

Peanut Corp. president urged shipping tainted nuts

It’s as bad as it gets.

Early reporting from today’s U.S. Congressional oversight and investigation subcommittee hearing where Peanut Corp. of America President Stewart Parnell was forced to appear and is expected to take the Fifth Amendment and not testify, depicts a company focused on profits rather than food safety.

E-mails between Parnell and Sammy Lightsey, manager of the company’s Blakely plant, were released as part of a congressional hearing that started at 10 a.m. Wednesday.

• In one e-mail, Lightsey wrote Parnell discussing positive salmonella tests on its products, but Parnell gave instructions to nonetheless “turn them loose” after getting a negative test result from another testing company.

• In another e-mail, Parnell expressed his concerns over the losing “$$$$$$” due to delays in shipment and costs of testing.

• Parnell in another company-wide e-mail told employees there was no salmonella in its plants, instead accusing the news media of “looking for a news story where there currently isn’t one.”

On Jan. 19, Parnell sent an e-mail to the U.S. Food and Drug Administration, pleading with the agency to let it stay in business.

He wrote that company executives “desperately at least need to turn the raw peanuts on our floor into money.”

Other revelations underpinning the Salmonella outbreak:

• The Georgia Department of Agriculture conducted two inspections of the company’s Blakely, Ga. plant in 2008, but did not test for salmonella on its own on either occasion — despite an internal agency goal to conduct such tests once a year.

• The company’s largest customers, including Kellogg’s, engaged contractors to conduct audits, but they did not conduct their own salmonella tests.

*The FDA did not test for salmonella at the plant, despite the 2007 salmonella outbreak traced to the Con-Agra plant about 70 miles from Peanut Corp. of America’s Blakely plant.

Peanut butter, spinach, tomato and Chinese toy sandwich

Jon Stewart was poking fun at critics of President Obama’s stimulus package on The Daily Show last night, and came up with this quip:

Funding for regulatory agencies? Please. Now if you’ll excuse me, I have a peanut butter, spinach, tomato and Chinese toy sandwich to finish.

The line comes about 3:23 into this video.
 

Being prudent about peanut butter thingies

“With eight dead and almost 600 sick, it’s a time to be prudent.”

That’s what I told CNN Radio late last night in response to a question about the adverts placed by Conagra Foods Incorporated and J.M. Smucker Company in an attempt to bolster peanut butter sales, which have plunged at least 25 percent since the salmonella outbreak. Oh, and with baby Sorenne around (right, exactly as shown), anything after 9:30 p.m. is late.

“None of these companies are really coming out and saying this is what we do to ensure safety. They say, yeah, we test for salmonella. But are those tests public? They’re not. …

“If you’re a parent packing a lunch and you have all the hectic things going on in the morning, is it really realistic to say, hey, before you put that peanut snack cracker individually wrapped item into your kid’s lunch you’re going to go onto the Internet and check a Web site? I think that’s a bit much. I think it’s prudent to avoid this stuff until we see where this is going.”

Some retailers slow to pull peanut products; test results need to be public

Shelly Awl, a clerk at a gas station on Cheshire Bridge Road in Atlanta, told The Atlanta Journal-Constitution yesterday,

“It’s so confusing. I wish they would communicate better what is safe and what is not.”

At a gas station in North Fulton, Karan Singh eyed with suspicion a pile of energy bars, cookies and snacks that had been laid at the check-out counter for purchase, telling a customer,

“I don’t think I should sell these to you. These might not be good.”


While many stores — particularly major supermarkets — appear to be keeping up with the recalls, smaller stores seem to be less consistent, according to some spot checks by The Atlanta Journal-Constitution.

The salmonella outbreak linked to a South Georgia peanut-processing plant has spawned one of the largest product recalls in American history. The list of products that are off-limits has risen to 1,550, with new names coming out daily.

However, at Publix stores, spokeswoman Brenda Reid said recall alerts from suppliers and the FDA are immediately e-mailed to stores, which then have three hours to respond that they have removed the recalled item from the shelf. If it’s not accomplished, company managers continue to contact the store and will even send a representative there. District managers also check during their visits, she said.

The recalled item is also logged into the store’s computer, so if a customer finds one, the cashier will be alerted and will not be able to ring it up, Reid said.

Kroger stores are alerting customers who have a Kroger Plus Card of any recalled purchases through automated phone calls.

And in a feature tomorrow, the Journal-Constitution reports federal food regulators describe the 2007 Peter Pan peanut butter salmonella outbreak traced to a Georgia plant in 2007 as “a wake-up call.” But that realization did not lead officials to scrutinize at least one other peanut processor: the Peanut Corporation of America in Blakely.

They didn’t even know the plant made peanut butter.

The FDA first learned of possible salmonella contamination at ConAgra four years ago — two years before officials traced hundreds of illnesses to Peter Pan.

In early 2005, an anonymous tipster told the FDA that ConAgra’s internal testing had detected salmonella in a batch of peanut butter the previous October, agency records show. Company executives confirmed the test results to an FDA inspector but refused to turn over lab reports unless the agency requested them in writing. The inspector left the plant, records show, and never again requested the reports.

Congressional investigators later learned that FDA policy discouraged written document requests. Federal courts, the FDA said, had ruled that if manufacturers turned over material in response to a formal request from the government, those documents could not be used as evidence in a criminal prosecution against them.

But in the vast majority of cases, investigator David Nelson told a House subcommittee in 2007, the FDA pursues neither documents nor criminal charges. Nelson termed the agency’s actions “nonsensical.”

The FDA cited no violations following the 2005 inspection in Sylvester, said Stephanie Childs, a spokeswoman for ConAgra, which is based in Omaha, Neb. Long before the inspector arrived, Childs said, the plant had destroyed the contaminated peanut butter.

This is why when companies claim they test for Salmonella, like in this ad for Jif (upper left, thanks Barb) that ran today, it’s sorta meaningless without some sort of public disclosure or oversight.
 

Sales drop 25% as parents shun peanut butter

A story in Saturday’s  N.Y. Times will report that sales of all brands of peanut butter are down by nearly 25 percent – and those numbers will get worse.

The contaminated peanut butter traced to the Georgia plant represents a small percentage of the total $800 million in annual sales by the peanut butter companies in the United States. But the public relations problem for the rest of the industry is unlikely to ease anytime soon. …


So far, the salmonella outbreak has been linked to 575 illnesses and eight deaths, and more than 1,500 products have been recalled, including cookies, ice cream and pet food.

In response, brands like Jif and Peter Pan are taking out ads to tell shoppers that their products are not affected, and giving them a coupon.

xxxxxxxxxxxxxxxxxxxxx

Oh, I’m sorry, I fell asleep.

Instead of telling consumers what they aren’t, maybe the big peanut butter types could tell people what they are – the food safety steps they take to produce a product that won’t make people barf.

The best food producers, processors, retailers and restaurants should go above and beyond minimal government and auditor standards and sell food safety solutions directly to the public. The best organizations will use their own people to demand ingredients from the best suppliers; use a mixture of encouragement and enforcement to foster a food safety culture; and use technology to be transparent -- whether it's live webcams in the facility or real-time test results on the website -- to help restore the shattered trust with the buying public.

The makers of Jif and Peter Pan have already gone on record saying they will not disclose their own food safety test results.
 

Recalls wreak havoc, but safety sells

At the grocery store yesterday I found jars of Kroger peanut butter stacked nearly waist-high on display at the end of an aisle. Curious, I circled the display, thinking I might find a sign saying “Does not contain Salmonella” or something to that effect. There was no such ad.

Why aren’t the makers of safe peanut butter bragging about it?

K-LOVE is always in the background when I do my writing.

While one of the K-LOVE news anchors was updating listeners on the Peanut Corp. salmonella outbreak, the DJ mentioned he put off buying a jar of peanut butter at the grocery store the night before. He felt it wiser to wait.

Peanut Corp., the FDA, and several snack manufacturers—including General Mills and Kroger—have warned against eating products made with peanut butter and/or peanut paste produced by Peanut Corp.

FDA may not be entirely sure what products those are, but has said many times,

"We don't have concern about the national, name-brand peanut butter that's sold in jars at supermarkets and retail outlets."
 

Consumers are wary anyway.

Part of the problem could be the misleading images (such as the graphic above by ABC News) put forth by the media.

It could just be that recalls are scary.

After the Maple Leaf listeria outbreak, Canadians cut back on deli meats of all brands and even stopped buying hot dogs. People defensively avoided anything recognized to support the growth of listeria.

People value safe food.

If given a compelling story of how companies and industries identify and control risks, they might make different buying decisions.
 

Know where food comes from

Traceability was a popular topic when I started working for Doug last summer, with the Salmonella-linked-to-tomatoes-or-was-it-peppers outbreak. The current peanut butter-linked outbreak follows the same trends as the list of recalled products is on the rise. As a consumer, I wonder: do producers know their suppliers and where their food is coming from?

The FDA warned consumers to postpone consumption of anything containing peanut butter or peanut butter paste. This is where labeling becomes important. Not only should consumers read labels, they also need some assurance that labels are accurate.

A woman suffered a severe allergic reaction after eating a parfait in a Canadian Starbucks last week. She purchased the parfait after an employee assured the dessert was nut-free. The ingredients list also failed to mention nuts. I am pretty sure this woman will have a hard time trusting labels after this.

I was diagnosed with celiac disease a few weeks ago and I know how this feels. I have to avoid products containing gluten – a protein found in wheat, rye, barley, and triticale.

Gluten can also be found as a food additive in the form of flavoring, or as stabilizing or thickening agent. In such cases, producers are not required to include the protein on the label because it is classified as GRAS (Generally Recognized as Safe) by the FDA. There is also no official definition as to what constitutes a gluten-free product, so celiacs like me are recommended to buy products from trusted sources.

That Canadian Starbucks is not a trusted source.

Whether it’s because of food allergies, intolerance to gluten, or salmonella, food processors need to be aware of where their products come from and what they contain.

Facing a recall without superhero senses leaves some vulnerable to confusion

I don’t like fresh tomatoes. Generally, my careful avoidance of them is a fairly unique practice. At least, I thought so until I met Bret. We stand together in our quest for vegetables that don't leak acid on the rest of the salad.

We were on our honeymoon when the outbreak of Salmonella Saintpaul in tomatoes and/or hot peppers hit the news. Many people joined our stance on tomatoes then... but it took me a while to realize it.

Since I wasn’t reading FSnet while we were gone, I had to hear the warnings put out on eating tomatoes like a regular consumer would. It was like my superhero senses were turned off.

At the time, I wasn’t in the habit of watching the news. And according to the results of a Rutgers Food Policy Institute (FPI) survey,

“The majority of respondents (66 percent) first heard about the advisory on television.”

Throughout our trip, we ate at cafes, buffets, and casual dining establishments. When we didn’t eat out, we stopped at Wal-Mart for cereal and sandwich supplies. None of those places showed signs of produce being recalled.

The survey found,

“A small minority (8 percent) first heard about it from restaurants and retailers.”

As it happened, some of the first news I received came from my step-dad’s mom, who understood the problem to be in tomatoes sold with the vine still attached.

Hearing through the tomato-vine was problematic, though. I later learned the CDC advised,

“…persons with increased risk of severe infections…should not eat raw Roma or red round tomatoes other than those sold attached to the vine or grown at home…”

Those two words, “other than”, were missed (or misunderstood) at some point in the chain of communication that ended with me.

Lead author of the Rutgers FPI report, Dr. Cara Cuite said in a press release,

“Our results suggest that consumers may have a hard time taking in many details about these types of food-borne problems.”

Almost half (48 percent) of people surveyed indicated they were not sure which types of tomatoes were under suspicion.

I was back at superhero headquarters (i.e. in front of my Mac) when Salmonella Saintpaul was found in a sample of jalapenos from Mexico, and again when the outbreak strain was isolated from a Mexican serrano pepper and the water used to irrigate it.

Most consumers weren't so lucky. From the survey,

“The researchers found that while almost all respondents (93 percent) were aware that tomatoes were believed to [be] the source of the illness, only 68 percent were aware…that peppers were also associated with the outbreak.”

Dr. Cara Cuite commented in the press release,

“This research is especially timely in light of the growing number of recalls as a result of the Salmonella outbreak associated with peanut butter and peanut paste.”
 

How can consumers be better informed? One practice seen in both outbreaks that helped alleviate some confusion was the use of club membership or “loyalty card” information to contact customers who had recently bought recalled products.

What else can be done to clear things up? After all, regular consumers don’t have superhero senses.
 

FDA announces massive Peanut Corp of America recall

Multiple outlets are reporting tonight that every peanut, every ounce of peanut oil and all peanut butter and paste products produced by Peanut Corporation of America in its Blakely, Georgia plant since January 2007 has been recalled.

From the FDA website:

PCA sells its products to institutional and industrial users for service in large institutions or for sale and further processing by other companies. PCA does not sell peanuts or peanut products directly to consumers in stores.

The expanded recall includes all peanuts (dry and oil roasted), granulated peanuts, peanut meal, peanut butter and peanut paste. All of the recalled peanuts and peanut products were made only at the company’s Blakely, Georgia facility; the lot numbers and a description of the products being recalled are listed at the end of this release. The Blakely, Georgia facility has stopped producing all peanut products.

Peanut Corporation of American released a statement tonight that includes the following:

“The goal of Peanut Corporation of America over the past 33 years has always been to
follow the U.S. Food and Drug Administration’s good manufacturing practices in order to provide a safe product for consumers. It is because of our commitment to our customers and consumers that PCA has taken extraordinary measures to identify and recall all products that have been identified as presenting a potential risk."

"PCA uses only two highly reputable labs for product testing and they are widely used by the industry and employ good laboratory practices. PCA categorically denies any allegations that the Company sought favorable results from any lab in order to ship its products."

"We want our customers and consumers to know that we are continuing to work day and night with the FDA and other officials to determine the source of the problem and ensure that it never happens again.”

Being proactive and keeping food that has tested positive for a pathogen off of the plates of consumers is good for public health.  Waiting until illnesses are reported is irresponsible and demonstrates a lack of concern for customers. PCA's words say that they place the utmost importance in food safety, but their reported actions suggest that investigating and fixing a pathogen problem is only important when there are illnesses, not before they occur.

As for PCA's customers, knowing the food safety practices of a supplier, no matter whether it's at a farmers market or a multi-national is really important. If they're in China or around the corner, they need to follow the rules and know how to reduce risks. This goes beyond relying on third-party audit results. Tracking where product goes and knowing what inputs went into it is the cornerstone of a good culture of food safety.

 

 

 

 

6 dead, 453 sick from Salmonella in peanut butter

In another example of, know thy suppliers, whether it’s around the corner or around the globe, Kellogg’s has announced its peanut butter cracker thingies – which are sorta gross -- are on hold, including all Keebler and Austin brand crackers, as the U.S. Centers for Disease Control announced that 453 are sick and at least five, possibly six are dead from Salmonella in peanut butter.

Yesterday the U.S. Food and Drug Administration announced it notified anywhere from 30-85 companies that bought peanut butter or peanut paste from a Peanut Corporation of America (PCA) processing facility in Blakely, Georgia to test their products.

Stephen Sundlof, director of the Food and Drug Administration’s food safety center, said,

“This is a very active investigation, but we don’t yet have the data to provide consumers with specifics about what brands or products they should avoid.”

Laboratory tests by the Georgia Department of Agriculture have confirmed Salmonella contamination in some peanut butter manufactured by the PCA plant in Blakey, as have tests by health officials in Connecticut.

Connecticut’s Consumer Protection Commissioner Jerry Farrell, Jr. said,

“This is the first unopened tub of King Nut peanut butter found in the country that is definitively identified as being tainted with salmonella. My office just received the results from the Connecticut Department of Public Health Laboratory confirming the presence of Salmonella Type B in an unopened tub.  This provides further evidence that some lots of King Nut brand peanut butter delivered to food service accounts are responsible for a recent outbreak of salmonella infections in consumers.”
 

King Nut stops talking

King Nut is evidently done talking about peanut butter.

Following a comprehensive recall by Peanut Corporation of America (PCA) of 21 lots of its peanut butter—including the King Nut product found by the Minnesota Departments of Health and Agriculture to contain a strain of Salmonella genetically identical to that found in over 425 sick people across the nation—King Nut deferred all further questions about the outbreak to PCA.

Clamming up is not good risk communication.



However, after a couple unfounded claims, it may be wiser that King Nut stop talking.

King Nut’s last statement to the press was a letter from President and CEO Martin Kanan refuting the suggestion that contaminated King Nut peanut butter could have caused people in 43 different states to become sick.

Kanan argued, in bold font,

“We only distribute in seven states and therefore King Nut peanut butter could not possibly be the source of a nationwide outbreak of salmonella.
(King Nut peanut butter is distributed to food service companies in Ohio, Minnesota, Michigan, North Dakota, Arizona, Idaho and New Hampshire.)”

Really? It couldn’t possibly? How do you know?

Do you track the consumption of all the peanut butter you distribute? Many states with sick people share borders with those seven states, don’t they? Maybe it’s not probable that all 425 people were sickened by King Nut peanut butter, but it’s still possible.

It’s a better idea to talk intelligently about those small possibilities than to make big claims that can’t really be proven.



Another silly claim I noticed was found upon closer inspection of the January 10 press release. There, I realized Kanan did say “sorry” once. But he also said,

“All other King Nut products are safe and not included in this voluntary recall.”

Really? They’re all safe? How do you know?

Do you have data? The pinky promise (i.e. certificate of safety) PCA gave you didn’t seem to hold up, so why should we believe you?

Talking about the possible risks—however minute—is the only way to gain the trust of an intelligent public. Pushing unfounded beliefs or assumptions onto society is just one effective way to create chaos.

Just ask the South Koreans.
 

Talking about peanut butter

I know Doug has some beef with peanut butter. He’s got every right to avoid the foods he can’t trust to keep his family healthy.

I, on the other hand, have a great relationship with peanut butter. It’s the nutrition that keeps me in. Once, for a high school project, I served a church full of friends and family a slew of dishes made with peanut butter and then told them how they were being saved from heart disease, breast cancer, and diabetes with those delicious monounsaturated fats and a low glycemic index.

This was after writing a 20-page paper on the nutritional excellence of the dietary staple. (Elizabeth Weise of USA Today called it a “sandwich spread”, but that’s entirely too limiting… maybe even offensive.)

Nutrition, however, is no consolation to people sickened by Salmonella contamination. Barfing (or even barfing potential) can turn anyone against a food pretty fast.

That would be why it was so important for the companies involved to start talking to consumers at the first sign of a connection between sick people and King Nut peanut butter.

King Nut Companies was first up, making it abundantly clear that the peanut butter in question “is NOT manufactured by King Nut,” but is merely distributed by them.

In another release, King Nut explained,

“Before distributing peanut butter, we require certification from our supplier that the product has been tested and is safe.”


While that fact relieves them of some responsibility, it does NOT remove all of it. Acquiring food from safe sources is expected of the company with their name on the jar.

Sheesh.

I felt a little more love coming from Peanut Corporation of America (PCA), who manufactured the peanut butter. Their press release opened with an expression of “deep concern about the apparent finding of salmonella in a container of one of its products.”

PCA’s statement went on to explain,

“PCAs facility and products are frequently and rigorously tested for salmonella and other microbiological contamination, including hourly sampling during processing and subsequent analysis by an outside, independent laboratory. No salmonella has ever been found in any of PCAs product.”


The public disclosure of product and environmental sampling is important in good risk communication. I hope to see more of this as the investigation into the source of the contamination continues.
 

King Nut peanut butter source of national Salmonella outbreak

I didn’t want to engage in any premature e-speculation, but epidemiology usually works. And I still dislike peanut butter. And jazz.

Today, the Minnesota Departments of Agriculture and Health announced that laboratory analyses have confirmed a genetic match between the strains of Salmonella bacteria found in a container of King Nut brand creamy peanut butter and the strains of bacteria associated with 30 illnesses in Minnesota and nearly 400 illnesses around the country.

MDA lab tests conducted last week discovered Salmonella bacteria in a 5-pound package of King Nut peanut butter collected from a long-term care facility associated with one of the reported illnesses.  The Minnesota Department of Agriculture (MDA) and the Minnesota Department of Health (MDH) issued a product advisory on Friday alerting institutions that may have received the product.

MDA and MDH scientists performed additional testing this weekend to verify the connection between the contaminated product and the illnesses.

State officials initially discovered the contaminated product through product testing conducted after MDH epidemiological evidence and an investigation by MDA’s Rapid Response Team implicated King Nut creamy peanut butter as a likely source of Salmonella infections in Minnesota residents.

In the product advisory issued Friday, state officials urged establishments who may have the product on hand to avoid serving it, pending further instructions as the investigation progresses.

King Nut peanut butter is produced by Peanut Corporation of America, of Lynchburg, Va., and is distributed nationally by Ohio-based King Nut Companies. The product was distributed in Minnesota to establishments such as long-term care facilities, hospitals, schools, universities, restaurants, delis, cafeterias and bakeries. King Nut Companies reports that the product is not distributed for retail sale to consumers, and has voluntarily withdrawn the product from distribution.

Salmonella Typhimurium outbreak linked to peanut butter - 399 sick

I don’t like peanut butter. Never have. Hate’s a strong word, but I hate peanut butter. Just another food I don’t like – like sprouts and green onions -- that will reduce my risk of contracting foodborne illness.

And if I was institutionalized, the last thing I would want is peanut butter. Unless I was really old or pregnant, then I wouldn’t want deli meats either (that listeria thing).

The U.S. Centers for Disease Control, which is apparently getting a new boss, reported Friday that 399 persons have become infected with the same outbreak strain of Salmonella Typhimurium in 42 states. And, as the startribune.com of Minnesota reports, Minnesota disease investigators once again may have solved the riddle of a nation-wide salmonella outbreak. This time the culprit is peanut butter.

Kirk Smith, supervisor of foodborne diseases at the state health department, said that the clue in this outbreak was that many of the Minnesotans who became ill had eaten in institutional settings. That included nursing homes, schools, and colleges, he said.

"What they had in common was this brand of peanut butter," he said. "That was enough."


Officials from the Minnesota Department of Agriculture (MDA) and the Minnesota Department of Health (MDH) issued a product advisory after MDA’s preliminary laboratory testing indicated the presence of Salmonella bacteria in a 5-pound container of King Nut brand creamy peanut butter.

I want to say I work for King Nut. Or the other way around. But until that link is firmed up, here’s an op-ed from the last peanut butter outbreak two years ago, involving ConAgra’s Peter Pan brand peanut butter, which was eventually linked to at least 625 salmonella cases in 47 states. I hate peanut butter as much as jazz (see video below).

PB & J, the new spinach
Feb. 16/07

Contrary to the protestations of Shaquille O'Neal during a game of Scattergories on Curb Your Enthusiasm, peanut butter is not often thought of as a dairy product (peanut BUT-TER he winks at Larry David).

Peanut butter is also not often thought of as a source of salmonella.

As Katie Kuba, 23, said yesterday while shopping in Dorchester, MA, "It’s alarming that it’s something like peanut butter. You wouldn’t think peanut butter, it’s mostly spinach."

As Americans sort through their pantries to see if Peter Pan or Great Value is amongst the three-or-four half-empty jars of peanut butter most families maintain, many, including the almost 300 confirmed sick, may be wondering, how does salmonella get into peanut butter?

Salmonella commonly originates in the feces of birds and animals, and could be introduced at numerous points in the peanut butter-making process, but are normally killed during the peanut roasting process, and again with heat during the production of peanut butter.

But it has happened before.

Beginning in April 1996, some 500 people across Australia were stricken with Salmonella that had made its way into peanut butter.

At first, investigators focused on chicken; that chickens carry Salmonella has been worn into the public's food safety conscious for decades. But as cases of Salmonella increased across the country and after questioning the sick and the vomiting, an unlikely food source emerged: peanut butter.

In the 1996 Australia outbreak, researchers first found the same genetic stain of Salmonella in peanut butter from the homes of some of the sick (unlike fresh produce, the long shelf-life of peanut butter provides an advantage for disease detectives). Because the manufacturer retained samples for shelf-life tests, the peanut butter was found to contain the same strain of Salmonella, as did the roasted peanuts from a single supplier.

After six months of investigation, Australian researchers came up with a theory: the roasting company had moved and separated the roasted peanuts with an auger, a drill-like machine with a spiraling blade that could lift piles of peanuts, that had been contaminated with mouse feces.

Peter Wood, senior lecturer in microbiology at Queensland, University of Technology, Brisbane, was quoted as telling the American Society of Microbiology in 1999 that, "The auger was only used four times because it proved not to be as time-saving as first thought," and the machine had been kept in the company tool yard. During that time, eastern Australia was in the throes of a plague of mice. The rodents nested everywhere, including the tool yard, where their droppings contaminated the auger. When the auger was brought in to the plant, it was washed down but Wood said it was not sanitized before it was used on Jan. 10, 1996. Salmonella from the auger mixed with the peanuts, and contaminated the system.

Salmonella is commonly associated with the feces of birds and animals, has been found to survive in soil in almond orchards, and could be introduced at a multitude of stages in the peanut butter-making process. Although processing normally eliminates contamination, several studies following the 1996 Australian outbreak have revealed that the high fat content of peanut butter can actually protect individual bacteria during the heating process.

Similarly, in 2006, Cadbury in the U.K. recalled 1 million candy bars after tentative links with Salmonella cases stretching over 6 months. A leaky pipe in the production facility may have been the cause. Maintenance and sanitation, two departments integral in food safety system success, appear to have failed in both outbreaks.

An estimated 974 million pounds of peanut butter is sold each year and a jar of peanut butter is sold every second in the U.S. From carrot juice to spinach to tomatoes, the sources of foodborne illness continue to surprise. The best prevention is constant vigilance.

 

ConAgra looks to win Peter Pan consumers back

Reuters reported yesterday that ConAgra Foods Inc.  is gearing up to bring Peter Pan back to life.

The company plans to relaunch the peanut butter this month with a new jar, a money-back guarantee and an extensive direct marketing campaign to reach 5 million Peter Pan consumers.

David Palfenier, president of grocery for ConAgra, was quoted as saying, "Our full intent is to regain the trust from both our consumers and our (retail) customers so that we can regain the business that we had, or even more."

The Salmonella contamination, which was likely the result of a leaky roof and faulty sprinklers, sickened 628 people in 47 states and caused the company to shut down its Sylvester, Georgia, plant, the company's lone peanut butter plant.

According to the story, 80 per cent of former Peter Pan users have told ConAgra they will once again use Peter Pan and three-of-five retailers are reportedly going to give Peter Pan more shelf space than before the outbreak.

Palfenier would not say how much ConAgra planned to spend on the relaunch, but did indicate it would be the single-largest investment ever made in Peter Pan.