You got a reaction, didn't you? You took a white orchid turned it blue
Typing "almond" and "pasteurization" into a Google search brings up the Almond Board's action plan to pasteurize all California almonds, followed by a long list of websites with content criticizing the Board's decision, including: Mandatory almond pasteurization is WRONG; We like it raw; and Raw food, right now (followed by lots of exclamation marks).If you read my postings you know that I feel strongly about the need to pasteurize milk. As I read through the almond arguments I see strong parallels between the two debates, and for good reason, they're both rooted in this burgeoning need to eat as nature intended, without the interference of any sort of large-scale food technology. But I'm much less familiar with the history of almonds and foodborne illness and at this point I can appreciate both the consumer and industry's point-of-view. I do however agree that pasteurized almonds should not be labeled raw because by definition they are not.
At any rate, I had a good chuckle reading the following excerpt from the Cleansing Blog this morning:
"Many almond growers, not surprisingly, are hopping mad at the ABC for this “pasteurization tyranny” that will now require almond growers to kill a perfectly good product before they can sell it to consumers. It’s almost like being in the flower business and, after growing beautiful orchids for your customers, some stupid state agency comes along and says you have to cook all the flowers before you can sell them because somebody once stuck their nose in a pot of orchids and sniffed up a creepy crawler. Cooked orchids, alas, are not nearly as beautiful as living orchids."
Thanks to the White Stripes (American rock band) for the catchy title; should attract some fresh faces to the world of food safety communication.
Raw almonds, the new raw milk
According to a press release from the Cornucopia Institute small-scale farmers, retailers, and consumers are renewing their call to reassess a USDA plan to "pasteurize". The press release says that all domestic almonds must have the treatments by early next year in response to outbreaks of Salmonella in 2001 and 2004. Will Fantle, research director for The Cornucopia Institute, a Wisconsin-based farm policy research group, was quoted as saying, "The almond 'pasteurization' plan presents many harmful impacts for consumers and the agricultural community. The logic behind both the necessity and safety of the treatments processes has not been adequately analyzed."
Last Wednesday, the California Almond Board requested a delay in the treatment mandate until March, 2008, which had previously been set for September.
Fantle was further quoted as saying, "We support this delay, but a delay, due to the industry being unprepared, isn't enough. The USDA must also re-open the rule for public review and comment so that those who have been shut out of the decision-making process can have input into any almond treatment plan."
Already producers were coming up with 'nutty solutions' to offer customers the opportunity to “rent” trees for the season. In the same way that cow share programs allow raw-milk advocates to legally obtain unpasteurized dairy products, “tree shares” would allow almond eaters to keep eating raw almonds.
