Facing a recall without superhero senses leaves some vulnerable to confusion

I don’t like fresh tomatoes. Generally, my careful avoidance of them is a fairly unique practice. At least, I thought so until I met Bret. We stand together in our quest for vegetables that don't leak acid on the rest of the salad.

We were on our honeymoon when the outbreak of Salmonella Saintpaul in tomatoes and/or hot peppers hit the news. Many people joined our stance on tomatoes then... but it took me a while to realize it.

Since I wasn’t reading FSnet while we were gone, I had to hear the warnings put out on eating tomatoes like a regular consumer would. It was like my superhero senses were turned off.

At the time, I wasn’t in the habit of watching the news. And according to the results of a Rutgers Food Policy Institute (FPI) survey,

“The majority of respondents (66 percent) first heard about the advisory on television.”

Throughout our trip, we ate at cafes, buffets, and casual dining establishments. When we didn’t eat out, we stopped at Wal-Mart for cereal and sandwich supplies. None of those places showed signs of produce being recalled.

The survey found,

“A small minority (8 percent) first heard about it from restaurants and retailers.”

As it happened, some of the first news I received came from my step-dad’s mom, who understood the problem to be in tomatoes sold with the vine still attached.

Hearing through the tomato-vine was problematic, though. I later learned the CDC advised,

“…persons with increased risk of severe infections…should not eat raw Roma or red round tomatoes other than those sold attached to the vine or grown at home…”

Those two words, “other than”, were missed (or misunderstood) at some point in the chain of communication that ended with me.

Lead author of the Rutgers FPI report, Dr. Cara Cuite said in a press release,

“Our results suggest that consumers may have a hard time taking in many details about these types of food-borne problems.”

Almost half (48 percent) of people surveyed indicated they were not sure which types of tomatoes were under suspicion.

I was back at superhero headquarters (i.e. in front of my Mac) when Salmonella Saintpaul was found in a sample of jalapenos from Mexico, and again when the outbreak strain was isolated from a Mexican serrano pepper and the water used to irrigate it.

Most consumers weren't so lucky. From the survey,

“The researchers found that while almost all respondents (93 percent) were aware that tomatoes were believed to [be] the source of the illness, only 68 percent were aware…that peppers were also associated with the outbreak.”

Dr. Cara Cuite commented in the press release,

“This research is especially timely in light of the growing number of recalls as a result of the Salmonella outbreak associated with peanut butter and peanut paste.”
 

How can consumers be better informed? One practice seen in both outbreaks that helped alleviate some confusion was the use of club membership or “loyalty card” information to contact customers who had recently bought recalled products.

What else can be done to clear things up? After all, regular consumers don’t have superhero senses.
 

Don Schaffner, guest barfblogger: Raw milk seminar series update

As many of you reading this blog may know, Rutgers University has sponsored a seminar series on the topic of raw milk.  I am scheduled to present the fourth and final talk in the series on Monday.  Today (April 3, 2008) I attended the third talk in the series: “Raw Milk, A Microbiology Primer” presented by Dr. Mark Gebhart, an MD with Wright State University.

Dr. Gebhart is a licensed physician and board certified medical specialist practicing in Ohio.  Dr. Gebhart has worked in acute care medicine as a clinician, teacher, and researcher.  Dr. Gebhart has taken special interest in raw milk obtained from grass fed cows and believes many of the gastrointestinal disorders affecting millions of Americans could be cured by consumption of this product.  

Gebhart spent the first half of his time pointing out in great detail that raw milk contains multiple redundant systems of bioactive components that reduce or eliminate pathogens.  He proceeded to show a series of slides listing more than twenty of these components (e.g. lactoperoxidase, medium chain fatty acids, B-lymphocytes, lysozyme, etc.).

Gebhart’s focus then shifted to the microbial risks in raw milk.  He cited one study from a reputable journal (Applied and Environmental Microbiology) that showed that levels of the pathogens Campylobacter decline over time in raw milk.  When questioned by one audience member – Dr. Tom Montville – about CDC (Centers for Disease Control and Prevention) statistics showing many foodborne disease cases linked to raw milk, Gebhart said the he believed the epidemiological links to raw milk were not conclusively proven.

Gebhart then shared some statistics from two different sources (American Journal of Public Health and the CDC) that show that there were only 1.9 cases of raw milk food poisoning per 100,000 people, vs. 4.7 cases of pasteurized milk food poisoning per people 100,000.  Gebhart thought that these data made a compelling point in favor of raw milk, until another audience member – Dr. Mukund Karwe – pointed out that many more people consume pasteurized milk than raw milk.  Gebhart then stated that he needed to double check his references.

Gebhart then shared a number of slides in quick succession on a variety of topics including information on the effect of pasteurization on human breast milk, the safety of milk from cows with access to pasture, and the ability of some pathogens (spore formers like B. cereus and C. botulinum) to survive pasteurization.  Gebhart quickly wrapped up his talk as the debate between different audience members began to drown him out.

I can’t wait to see how things go on Monday.
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Don Schaffner is an Extension Specialist in Food Science at Rutgers
University.